10-Point Checklist for Scaling Your Content Marketing Efforts
Are you a newbie blogger or business owner looking to grow a successful website? If you are, you know how challenging it can be to cut through all the noise and get your target audience to listen what you have to say.
Not to mention, over 2 million blog posts alone are being published daily. That’s massive!
There’s no denying that content marketing is an indispensable tool to scale your brand. Content marketing is all about crafting and promoting written and visual messages. Its purpose is to create a lasting impression and compel people to follow a desired action:
- Buying your product or service
- Joining your mailing list
- Downloading your lead magnet (e-book, checklist, etc.)
- Registering for your webinar
- Signing up for your course
- Linking to your website
The list goes on.
Having a Great Content Strategy Helps You Stand Out
Not all pieces of content on the web are alike. Some are engaging while others are stale. If you want to win the marketing game, you need to create stellar content.
Whether you craft blog posts, create infographics or shoot videos, you need a solid content strategy. It doesn’t matter if you’re still in the process of building a new business blog. It’s never too late for you to meet your entrepreneurial goals if you’re serious about them.
10-Point Checklist for Your Content Marketing Success
Here, you will discover 10 important things you must do to improve your process of creating content. Keep reading.
1. Come up with topics that your audience loves.
Successful content marketing starts by meeting the needs of your audience. People are bombarded with different brand messages daily. If you’re aiming to hook them from the get-go, quit creating fluff. Focus on topics that people in your niche truly care about.
Aim for content that solves their pressing problems. Before coming up with a blog post, look around. Visit popular blogs in your niche and check their pieces of content. Make sure that these posts have a lot of engagement. You can also do research on Quora to discover questions that your audience wants to be answered.
2. Write with SEO in mind.
I have to say, blogging without considering your search engine performance is useless. You don’t just publish great content and simply wait for the right people to find it. Every content should be optimized for better search engine visibility – especially Google.
Keyword research is essential to any successful content strategy. The reason is that people use specific keywords when scouring the internet for information. Whether they want to read online reviews of a product or look for a local store nearby, they can easily find websites by typing relevant keywords. Put in mind that SEO and content work hand in hand.
3. Build a dedicated team.
Any content strategy will not be successful without a team effort. If you run your website on your own, eventually you will reach a point when you need a team to help you. Since content marketing involves several steps (from creation to promotion), having more than one person ensures faster results.
Once you assemble a team, get clear on every person’s role. Let everyone know what your digital business’ short term and long term goals are. Also, allow your team members to express their creative thoughts to bring a new perspective to your content strategy.
4. Get in front of another blog’s audience.
Is your website a ghost town? Here’s a brilliant strategy for you to get more eyeballs on your website: Guest blogging. With guest blogging, you need to look for quality, authoritative blogs in your niche that have a wide readership.
Reach out to a blog owner and offer to submit a valuable guest post. Pay attention to the nature of the topics that an authoritative blog tackles. As always, focus on creating content that solves readers’ problems. If you do that, people will take interest in you and visit your website.
5. Repurpose content.
Save yourself from creating the same content format and looking for unique topics to write on a daily basis. You will gain a wider reach and make the most out of a single piece of content by repurposing it. To repurpose means to convert or recycle one type of content format into other types.
For example, if you have created a post on strategies to write better, you can turn it into a SlideShare, podcast episode (if you do podcasting), a video, or part of your email series. Repurposing does not only help you save time and effort, it also ensures that nonreaders benefit from your messages in other formats.
6. Create content consistently.
Why should you care about consistency in content creation? There are two good reasons: One, it keeps your website updated with written and visual content. This enables Google to crawl your site so that it ranks better.
The second important reason is that your audience is expecting from you. People who find your content valuable consider you a resource that they can rely on regularly. Choose specific days of the week to publish your blog posts or visual content. If you’re going to be away for a couple of days, schedule them ahead of time.
7. Don’t forget your call-to-action.
Content will remain to be something that’s simply read or watched unless it makes people take action. While planning a piece of content, try to ask yourself, “What would I want my audience to do after reading my blog post?”
Present your audience with a button or link to click on and a copy that tells them what to do. To increase the effectiveness of your call-to-action, include testimonials and relevant images. You can also use time-sensitive words to add a sense of urgency.
8. Share your content on the right platform.
Are you randomly sharing your content without thinking about which social platform to focus on? While social media is an awesome place to publicize your content, remember that each platform is designed for specific content formats.
Pinterest and Instagram are for images. YouTube is dedicated to videos. LinkedIn is where you’ll often find business and marketing blog posts. Twitter and Facebook are for blog posts, videos, and images.
9. Pay attention to your analytics.
How do you know that you have met your goals through your content marketing efforts? By checking your analytics. Use the tracking tool that all online marketers use to measure their content performance: Google Analytics.
Google Analytics allows you to monitor your traffic sources (where your visitors come from), the time people spend on every page of your site, whether they downloaded any of your lead magnet on your blog posts, and more.
10. Have the right tools in place.
Last but not the least, you need to streamline repetitive but important content marketing tasks by using tools. Think about every step in your content marketing campaign and the right tool for that. A tool doesn’t necessarily have to be a paid one, although paid versions have more features.
Here are some of the best ones I use: CoSchedule Headline Analyzer (to analyze the effectiveness of my headlines), Grammarly (to check grammar and spelling errors), PicMonkey (to brand and add filters to my post images), and Social Warfare (social sharing buttons).
This 10-point checklist guarantees that your content strategy will be much better. I hoped you have found this blog post enjoyable and beneficial for your website. Don’t forget to share this with your friends. Better yet, if you have some great ideas to add, comment below!