This post will share the major features of Audio Technica AT LP60. As you read through, you will also learn how the actual users thought about this turntable – if they liked it or hated it. Plus, you will also learn the trend of people’s interest in this particular product. First, let’s discover the major features of the product.
The turntables, or record players, gained huge popularity during the 60s and 70s. The demand for the turntables may have decreased these days, but the interest in the record players has never been gone over the past decades. That’s because people like retro items that allow them to reminisce old days or provide freshness to young people. Before listing functional features, I wanted to mention this since this is a great emotional feature.
High-fidelity vinyl audio
You may think that the sound quality of vinyl would be bad and old. Audio Technica AT LP60 provides the high-fidelity audio experience to you. What does high fidelity mean? According to Wikipedia, it is often referred to as hi-fi. This term is used by listeners, professional audio experts, and home audio enthusiasts to say a high-quality reproduction of sound. What’s contrary to high fidelity is the lower quality sound that’s produced by low-end audio equipment or the poor quality of sound reproduction you could hear from the recordings made until the late 1940s. With AT LP60, you can enjoy high-quality sound while preserving retrospective sentiments.
Automatic belt-drive turntable operation
There are two types of turntable operations – belt drive and direct drive. The difference is quite simple. The record players with belt drive use a belt to spin a vinyl record while the turntables with the direct drive directly use a motor beneath to spin a record. Both basically do the same – spin the record. For both operations, there are pros and cons. The direct drive can spin the table with accurate speeds, but it can generate more vibrations, which can deteriorate the sound quality.
On the other hand, the belt drive can produce less vibration and give you a better sound quality, but sometimes, it can spin a record with inaccurate speeds. It is known that DJs often choose the direct drive and high-end audiophiles – someone enthusiastic about hi-fi sound reproduction – often opt for the belt drive. This AT LP60 model runs on the belt drive, so it can be good with sound quality. You can also choose one of two speeds: 33-1/3 or 45 RPM.
Anti-resonance, die-cast aluminum platter
Audio Technical also mentioned anti-resonance and die-cast aluminum platter. This means that the platter is designed to be anti-resonance, which means that the record player shouldn’t make any buzz or other resonant sounds. This allows people to hear clean music sound.
Redesigned tonearm base and headshell
You may already know what a tonearm, a tonearm base, and a headshell mean. Tonearm refers to a long stick that touches upon a record to read and play the music. Tonearm base is where it holds the arm and controls the movement of the arm. Headshell is the head part of the arm. Audio Technica redesigned the base and headshell to improve tracking and decrease resonance.
Integral Dual Magnet™ phono cartridge
If you are new to vinyl record players, this term also may sound strange. Just like the cartridge for printers in your home, a cartridge for record players is also replaceable. A cartridge is placed at the end of a tonearm, and it holds a diamond stylus that looks like the one in the photo.
This diamond stylus, ATN3600L, is compatible with other turntable models in different brands. Plus, after years when you want to replace it, the price of this part is very reasonable – $19.
AC adapter handles AC/DC conversion outside of the chassis
When AC/DC conversion happens, it can interfere with music signals decreasing sound quality. AT LP60 handles the conversion outside the chassis so that it can produce more accurate sound by reducing noise in the signal chain.
Built-in switchable phono pre-amplifier for phono- or line-level output
According to this blog, a turntable generates a PHONO output signal that is not compatible with audio equipment. This PHONO signal, therefore, needs to be converted to a LINE LEVEL signal. By converting it, the sound of the turntable can go to stereo systems, computers, and speakers. This Audio Technica turntable has a built-in converter so that you don’t have to purchase a separate preamp.
Currently, the price of Audio Technica AT LP60 is $99 on Amazon. I believe that this price is very reasonable, and it won’t be too much burden on you. If you are new to vinyl record players, this model can be a great entry point.
How Actual Buyers Think About AT LP60?
When you consider to buy a product or to use a service, you will wonder how other actual buyers think about it. Investigating others’ experiences can lead to better decisions, which is a wise thing to do. If they are dissatisfied with it, they won’t recommend it. If they are happy, they will leave positive comments and speak positive things about it. If we can compile and analyze those comments, we will have great knowledge of the actual quality of the product.
That’s what I am going to do for you. I used more than 4,000 reviews people left on Amazon and summarized those data to generate easy-to-understand graphs and charts. Those visuals will allow you to understand the overall sentiments the customers had toward the record playter. They are also extremely easy to understand.
AT LP60 Positive Word Cloud
In a word cloud, some words will appear bigger because those specific words were more frequently used among customers. So, the bigger the more frequent, thus, if those big words are positive, it proves that most of the customers had a positive experience. Have a look at the word cloud of AT LP60.
The word cloud above should have given you a good impression of this turntable model. The most frequent word that actual customers used in their reviews was “great”. Other big words are also positive – “price”, “good”, “love”, quality”, “easy”, and many more. Just by looking at the word cloud, we can learn that most of the people were satisfied with the product.
What’s noticeable is the words related to the affordability of the product. There are related words such as “value” and “price”. From these, we can learn that many people loved their good price.
The word cloud tells you what descriptive words people used for the product. There is another angle we can use to understand the AT LP60 customer reviews. That is by categorizing the reviews into a type of 10 sentiments. While I used the review titles for the word cloud above, I used the review contents for the sentiment analysis. The result is the graph below.
I was able to run my sentiment analysis code to find out what specific sentiments people had over the product. As we could guess from the word cloud, most of the review contents were positive. Of course, there were negative contents. I haven’t seen any review that is all positive. Despite the negative reviews, overall, people wrote positive comments for the product.
Another type of analysis I often use for a product review is using Google Trend. It is an extremely helpful service by Google that gives you a historical Google search trend. The idea is that if a product or a company can maintain or can increase its search volume over many years, it supports the quality of the product. If a product is bad, people won’t show their interest and eventually will never search for the product anymore. Then, how is the trend of this Audio Technica’s turntable?
The trendline above shows a consistent level of interest over the past 5 years. There were 5 spikes around Christmas seasons. As you can see, the peak of those spikes went up. It will be interesting to see how this Christmas season plays out for this product.
Please note that this is a worldwide trend. If we break down by country, we can see which country has shown most of the interest in AT LP60. It turns out it was Canada.
If you find the list icon at the bottom right and click it, it will turn to a country ranking list. The top country was Canada followed by Australia, the United States, Singapore, and Ireland. It is interesting to see that Japan (where the brand is from) was not ranked within the top 5.
Top 10 Best Selling Vinyl Records
This section was prepared to give you some useful information about vinyl records. First, let me share the top 10 best selling vinyl records in the world. You might like some of the records here. To list the ranking, I referred to the chart from Business Insider. For the details of each album, I researched on Wikipedia.
1. Eagles, “Their Greatest Hits (1971-1975)”
- Certified units: 38 million
The Eagles are an American rock band that was formed in Los Angeles in 1971. They are one of the most successful rock bands in the 1970s. Among their albums, “Their Greatest Hits (1971 – 1975)” ranked the first in this list. This vinyl album is one of the best-selling albums in the United States with around 38 million copies sold. The Eagles are one of the world’s best selling bands. All combined, they sold 200 million records in the world. They also have splendid award records – 5 number-one singles, 6 number-one albums, 6 Grammy Awards, and 5 American Music Awards.
2. Michael Jackson, “Thriller”
- Certified units: 33 million
We don’t need any explanation of this legend. He was the king of the pop, and basically, everyone knows him. This album, “Thriller”, was released on November 30, 1982, in the United States by Epic Records. Thriller included a variety of genres including pop, post-disco, rock, and funk. The album is the second best selling album in the U.S., but internationally, it is the best selling album of all time with 66 million copies sold globally. Thriller won a record-breaking eight Grammy Awards at the 26th Annual Grammy Awards. Critics and publications viewed this album as one of the greatest albums of all time.
3. Eagles, “Hotel California”
- Certified units: 26 million
Hotel California by Eagles is one of the best-selling albums of all time, and it is the fifth album by the band. The album was sold 26 million copies in the U.S. and more than 32 million in the world. This album was ranked number 37 on Rolling Stone’s list of “The 500 Greatest Albums of All Time”. In 2017, the band released the 40th-anniversary special edition. For a fun fact, the album cover is the photograph of the Beverly Hills Hotel.
4. Billy Joel, “Greatest Hits Volume 1 & Volume 2”
- Certified units: 23 million
Billy Joel is an American singer-songwriter, pianist, and composer. He is one of the best-selling music artists of all time. Plus, he has ranked as the 6th best-selling recording artist and the 3rd best-selling solo artist in the U.S. The album, “Greatest Hits Volume 1 and Volume 2” was sold 23 million in the U.S. and 150 million in the world.
5. Led Zeppelin — “Led Zeppelin IV”
- Certified units: 23 million
Led Zeppelin was an English rock band that was formed in London in 1968. Among their albums, “Led Zeppelin IV” was regarded as a commercial and critical success. And, it is the band’s best-selling album – 37 million copies globally (23 million in the U.S.). It is one of the best-selling albums in the US. In addition, critics placed it highly on lists of the greatest albums of all time.
6. Pink Floyd, “The Wall”
- Certified units: 23 million
Pink Floyd was an English rock band that was formed in London in 1965, and they became a leading band of the progressive rock genre. The group is one of the most commercially successful and influential bands in music history. The Wall is the 11th studio album by the band and was released in November 1979. The album has a rock opera theme. It achieved a big commercial success, topping the US charts for 15 weeks. The Wall first received mixed reviews from critics, but later became one of the greatest albums of all time.
7. AC/DC, “Back In Black”
- Certified units: 22 million
AC/DC is an Australian rock band, and they released the album, “Back In Black”, in July 1980. The album was the first work after the death of previous vocalist Bon Scott. As their 6th international studio release, Back in Black was an unprecedented success globally with the estimated sale of 50 million copies and 22 million in the U.S. Since the original release, “Back In Black” has been issued and remastered several times.
8. Garth Brooks, “Double Live”
- Certified units: 21 million
Garth Brooks is an American country music singer, and “Double Live” is his first live album. The record was released in November 1998, and it consists of two discs containing live songs performed during his 1996-98 tour. Since its release, it broke several records. The album broke the first-week sales record, which had been held by Pearl Jam. It also became the best-selling live album in the U.S. since Eric Clapton. Later, it became the best-selling live album in the country’s music history.
9. Hootie & The Blowfish, “Cracked Rear View”
- Certified units: 21 million
Hootie & the Blowfish is an American rock band that was started in South Carolina in 1986. Among their albums, “Cracked Rear View” is their most successful work that sold 10.5 million copies in 1995 alone. This album reached number one on the Billboard 200 five times during 1995. The album also achieved number one in Canada and New Zealand.
10. Fleetwood Mac, “Rumours”
- Certified units: 20 million
Rumours is the 11th album by British-American rock band Fleetwood Mac. The record was released in February 1997. With this album, the band won the Grammy Award for Album of the Year in 1978. The album has sold more than 40 million copies worldwide, which made it one of the best-selling albums of all time. “Rumours” received positive reviews from critics for its production quality and harmonies.
As I researched Audio Technica AT LP60, I found that most of the actual users were satisfied with the record player. They both loved the product quality and price. In addition, my Google Trend analysis supported the fact that the product has been loved by people. If you are looking for your first vinyl player, I recommend Audio Technica AT LP60. Have a look at the top 10 best selling records for your first vinyl record for the player.