Instagram is one of the most popular social media platforms in the world, with over one billion active monthly users. It is not only a place to connect with friends and family, but also a powerful marketing tool for businesses and influencers. To stand out on Instagram, having a strong aesthetic is crucial. A cohesive and visually appealing feed can attract followers and help to build a brand. Luckily, there are many apps available to help you elevate your Instagram aesthetic. In this post, we will be discussing the 10 best apps for Instagram aesthetic, which can help you create stunning visual content and boost your social media branding.
10 Best Apps for Instagram Aesthetic
Here are the 10 best apps for Instagram aesthetics.
VSCO is a popular photo editing app that offers a range of filters and presets to enhance your Instagram photos. With its intuitive interface and powerful editing tools, VSCO is a go-to app for many Instagram users. It also offers a community of photographers and creatives, where you can share your work and find inspiration for your own content.
Lightroom is a photo editing app that is popular among professional photographers. With its advanced editing tools, Lightroom allows you to make precise adjustments to your photos, including exposure, contrast, and color. It also offers a range of presets that can help you achieve a cohesive look for your Instagram feed.
Canva is a graphic design app that can help you create stunning visuals for your Instagram feed. With its drag-and-drop interface and thousands of templates, Canva makes it easy to create graphics, posters, and other visual content. It also offers a range of features, such as text overlays and photo filters, to help you customize your designs.
Unfold is a story template app that can help you create beautiful Instagram stories. With its range of templates and customizable fonts and colors, Unfold can help you create a cohesive and visually appealing story for your followers. It also offers a range of features, such as text animations and music, to help you add extra flair to your stories.
Afterlight is a photo editing app that offers a range of filters and editing tools to enhance your Instagram photos. With its intuitive interface and easy-to-use features, Afterlight is a great option for beginners. It also offers a range of textures and light leaks to add extra character to your photos.
Snapseed is a powerful photo editing app that offers a range of editing tools and filters to enhance your Instagram photos. With its precise editing controls and advanced features, Snapseed is a go-to app for many professional photographers. It also offers a range of filters and presets to help you achieve a cohesive look for your Instagram feed.
7. A Color Story
A Color Story is a photo editing app that offers a range of filters and presets to enhance your Instagram photos. With its bright and colorful filters, A Color Story is a great option for those who want to add extra vibrancy to their photos. It also offers a range of editing tools, such as curves and selective adjustments, to help you make precise edits to your photos.
Preview is an Instagram planning and scheduling app that can help you plan out your Instagram feed in advance. With its drag-and-drop interface, Preview allows you to rearrange your photos to create a cohesive and visually appealing feed. It also offers a range of features, such as hashtag suggestions and analytics, to help you optimize your Instagram strategy.
InShot is a video editing app that can help you create stunning video content for your Instagram feed. With its range of features, such as video trimming and merging, InShot allows you to create videos that are optimized for Instagram. It also offers a range of filters and effects to add extra flair to your videos.
HypeType is a video editing app that specializes in adding text overlays to videos. With its range of customizable fonts and animations, HypeType allows you to add extra flair and personality to your video content. It also offers a range of templates to help you get started, and it is a great option for creating engaging Instagram stories.
How to define your brand’s aesthetic
Defining your brand’s aesthetic is a crucial step in establishing a strong visual identity on social media. Your brand’s aesthetic reflects your brand’s personality, values, and style, and it’s what sets you apart from your competitors. In this article, we will provide tips on how to define and develop your brand’s aesthetic and examples of brands that have successfully defined their aesthetic and how it has helped their social media branding.
- Understand your brand’s personality and values: Your brand’s personality and values are the foundation of your aesthetic. They shape the tone, voice, and style of your visual content. For example, if your brand is fun and playful, you might use bright colors and playful typography. On the other hand, if your brand is serious and professional, you might use a more muted color palette and sophisticated typography. Understanding your brand’s personality and values is essential to creating a cohesive aesthetic.
- Determine your target audience: Knowing your target audience is crucial to developing an aesthetic that resonates with them. Consider your audience’s demographics, interests, and preferences. For example, if your target audience is young adults, you might use bold, eye-catching visuals. If your audience is more mature, you might use a more elegant and refined aesthetic.
- Choose your color palette: Your brand’s color palette is a crucial part of your aesthetic. It should reflect your brand’s personality and values and appeal to your target audience. Choose two or three primary colors and a few accent colors that complement your primary colors. Use these colors consistently across your visual content to create a cohesive look and feel.
- Define your typography: Typography is another essential element of your brand’s aesthetic. Choose fonts that reflect your brand’s personality and values and are easy to read. Use one or two fonts consistently across your visual content.
- Develop your visual style: Your brand’s visual style encompasses your photography, graphics, and overall style. Determine what style of photography and graphics align with your brand’s personality and values. Choose a style that resonates with your target audience. Use your color palette and typography to create a consistent look and feel across your visual content.
Examples of Brands with Successful Aesthetics:
- Glossier: Glossier is a beauty brand with a minimalist aesthetic. Their aesthetic is focused on simplicity, clean lines, and muted colors. This aesthetic appeals to their target audience of young women who value natural beauty and simplicity.
- Nike: Nike’s aesthetic is focused on action and energy. They use bold typography, bright colors, and dynamic photography to convey a sense of movement and athleticism. This aesthetic appeals to their target audience of athletes and fitness enthusiasts.
- Airbnb: Airbnb’s aesthetic is focused on travel and adventure. They use vibrant photography and playful typography to evoke a sense of wanderlust. This aesthetic appeals to their target audience of travelers and adventurers.
Additional tips and tricks to elevate your visual content on Instagram
Instagram has become a visual platform where businesses and individuals can showcase their creativity and connect with their audience. However, with millions of users on the platform, it can be challenging to stand out and elevate your visual content. In this article, we will share additional tips and tricks on how to elevate your visual content on Instagram, including advice on lighting, composition, and editing techniques.
- Lighting: Lighting is an essential aspect of photography and can make or break your visual content. When taking photos, try to use natural light as much as possible. Avoid using flash, as it can create harsh shadows and make your images look flat. If you’re shooting indoors, position your subject near a window or use softbox lighting to create a soft and flattering light.
- Composition: Composition is the arrangement of elements in your photo, such as the subject, background, and foreground. When composing your photos, try to use the rule of thirds, which involves dividing your image into a grid of nine squares and positioning your subject at the intersections of the lines. This creates a balanced and visually appealing composition.
- Editing techniques: Editing can help enhance your photos and create a consistent look and feel across your Instagram feed. When editing your photos, consider adjusting the brightness, contrast, and saturation to create a more vibrant and dynamic image. Use presets or filters to create a cohesive look and feel across your feed.
- Use Instagram features: Instagram has several features that can help elevate your visual content, such as Boomerang, which creates a looping video, and Instagram Stories, which allows you to share behind-the-scenes content. Use these features to add variety to your feed and engage with your audience.
- Be consistent: Consistency is key when it comes to Instagram. Use a consistent color palette, typography, and visual style to create a cohesive and recognizable brand identity. Consistency helps your audience recognize your brand and builds trust with your followers.
In today’s digital age, social media platforms like Instagram have become an essential part of branding and marketing strategies for businesses and individuals alike. Aesthetic plays a significant role in creating a strong and recognizable brand identity on Instagram. In this article, we have shared the ten best apps for Instagram aesthetic that can help you elevate your visual content and boost your social media branding. We have also provided tips and tricks on defining your brand’s aesthetic, taking stunning photos, and enhancing your visual content through editing and composition techniques. With the right tools and techniques, you can create visually appealing content that engages your audience and helps you stand out on Instagram.