Fishing is a waiting game. People will cast a bait and wait for a sign now knowing what is going on underwater. Sometimes people will doubt the spot and wonder if they picked a wrong spot. What if you can see the situations underwater like depth and fish? That will make your fishing experience much more fun and exciting, and iBobber Fish Finder exactly does that.
This post will introduce iBobber Fish Finder and other related products. In addition, I will share the result of my customer review analysis that will give you overall sentiments of actual users toward their products. Let’s first start with their fish finder, the most popular product.
iBobber Bluetooth Smart®Castable Fish Finder
iBobber is a sonar depth finder that you can cast into the water. This device, as they claim, is the smallest and lightest sonar depth finder on the market. This portable device can communicate with your smartphone or tablet using Bluetooth Smart technology. The information it gives to your phone is easy-to-understand graphics that display moving fish and terrain under water. You can charge this device using its USB charger, and it will last more than 10 hours.
The finder can sync with your smartphone that is within 100 feet. The finder’s sonar can reach down from 4 feet to 135 feet with an angle of 42 degrees. The device is compatible with Google Watch and iWatch so you can check the underwater status on your wrist. The finder has a fish and strike alarms that, when it occurs, will gently tap on your wrist.
For you to fish at night, it has nice little LED beacon for visibility. The app on your mobile phone is quite interactive that you can log your fishing spot using its GPS spot tagging feature. Moreover, you can log other peripheral information such as date, time, water temperature, location, type of fishing, lure, number, and species of fish you caught. I think that the firm did a really good job of applying the good use of data to your fishing experience.
How Customers Think About iBobber Fish Finder
When you see product introduction from a firm, you will always hear great things about it. No company will reveal any weaknesses or any defects of their products, obviously. So, as a consumer, it is wiser to doubt what they say and do your own research before making a final purchase decision. In this section, we will learn how actual users think about iBobber Fish Finder. How can we measure these? We can do this by using data analysis techniques called sentiment analysis.
You don’t have to be scared by the technical term. I did the technical part and you can just look at pretty graphs. In this section, I will show you two types of graphs – word cloud and customer sentiment chart. For the analysis, I’ve compiled more than 1100 customer reviews from Amazon and carry out analysis to summarize them. I will show you the result in a word cloud and a customer sentiments chart. And, lastly, I will share an iBobber’s Google trend result that shows the level of interest from people.
Word cloud is one of the great and fun ways to understand customer sentiments toward a product or a service. In a word cloud, you can see specific words in different sizes. The larger it is, the more people used that word to describe the product. For this word cloud, I used the titles of the reviews, since people put the essence of their opinions in the title. The 1000+ reviews allowed me to generate an interesting word cloud that let me reach a positive conclusion. Take a look!
Understanding the word cloud is easy. Just follow your eyes and see what you see. You will see that most of the big words are all positive. This means that customers have had a positive experience with the service. People used words like “fivestars”, “great”, “good”, “easy”, “worksgreat”, “awesome”, and more positive terms to describe iBobber. This word cloud alone may have already given you a good impression since the result was quite positive. To give you a bit more details, I will share another sentiment analysis.
In the word cloud, we were able to observe what descriptive words people used to talk about iBobber Fish Finder. As mentioned, the word cloud is based on the titles of customer reviews, but the sentiment analysis graph was generated by the contents of the reviews. In the sentiment analysis, we will see more specific types of feeling that people showed in their review. In the analysis, you can see 10 different sentiments such as positive, negative, trust, anticipation, joy, fear, sadness, anger, surprise, and disgust.
The technology behind the chart is straightforward. The analysis algorithm holds 10 different lists – each list containing words that are mapped to one of the 10 sentiments. When this algorithm runs, it checks and matches with one of the sentiments. When matched, it is counted as one and is categorized in one of the 10 sentiments. My analysis on the positive reviews appears as below.
The chart is also not difficult to understand. You can see that the positive sentiment is ranked number one. The first rank is followed by “trust”, “negative”, “joy”, “anticipation”, and “sadness”. It does have negative opinions, but most of the people had positive sentiment toward the service that the positive sentiment took the first rank.
As the final chapter of analysis, let me share the trend of iBobber. I used Google Trend to check how frequently “iBobber” is searched on Google over the past 12 months. Google Trend is useful tool to measure the interest of people. The more frequently people search on Google, the more popular or trendy it is. The Google Trend result for iBobber below shows that people have constantly shown an interest in the product and the company.
Other iBobber Products
The company name that owns iBobber is RealSonar, and the firm has other handy products for fishing. I will briefly list two more products that could be useful for your fishing experience.
The multi-purpose tool has the following features:
- Leader crimper
- Braided line cutter
- Spring loaded
- Pointed serrated blade
- Hook file
- Flathead screwdriver
- Corrosion resistant stainless steel
Digital Scale w/ Fish Gripper
The digital scale comes with a measuring tape. You can measure your fish in pounds and kilograms up to 99lb and 45kg. The display screen has backlit LCD light that you can read numbers in bright light or at night. The scale has the following features.
- Stainless steel hook
- Built-In tape measure
- Fish gripper
- Digital display
- Battery life up to 500 hours
- Auto power shutdown
I think that iBobber Fish Finder has great features that can improve your fishing experience. As it visualizes the situation under the water, you will don’t have to waste your time at a wrong spot. My customer review analysis also supports that the product has been positively used by consumers. iBobber Fish Finder is currently 89.99 USD. Considering the benefits you can have, I believe that it is worth your money.