This post will share my analysis of the TickPick reviews from actual customers. Plus, you will learn about TickPick and if the online platform is trendy at the moment in the market. By looking at graphs, you will be able to easily understand the sentiments of the customer reviews. Let’s find out TickPick now.
About TickPick
TickPick is an online marketplace where people can sell and buy a whole range of tickets. TickPick does not charge a fee for trading. The firm was founded in 2011, and it is based in New York. Their fast growth was based upon a patented best deal ranking system they developed in 2011. The technology assigns every ticket a rating based on event proximity and viewing angle (seat) with A+ through D grades.
The other core technology is a bidding platform that enables consumers to bargain with multiple sellers by making offers on multiple seats. In May 2012, TickPick managed to raise $250,000 in seed funding and in 2014, the firm launched a mobile app. From 2013 to 2018, the trading platform was listed in numerous awards such as Technology Fast 500 Ranking by Deloitte, Inc. 5000 Fastest Growing Private Companies by Inc., and 50 fast-growing companies in New York in Crain’s New York. (Wikipedia)
Major Features
As I researched this platform, it seemed that they are gaining growing popularity. You will see the trend in the section below. Then, what do major features attract users to the ticket trading platform? Their website explains the following features.
No Buyers Fees
As a buyer, you don’t pay any extra fees. You will see the ticket price, and that is exactly the amount you will pay at checkout. There is no hidden fees or commissions. Their website claims that by avoiding fees, TickPick’s customers save an average of 10-15% on every purchase.
Best Deal For Your Money
In the about section, I mentioned their trade-grading algorithm. Using that technology, they grade every ticket from A+ to F based on major factors such as price and seat quality. This helps you to make an informed decision to buy tickets.
Bid Your Deal
If you are a buyer, you have a choice to call a price. You might not like the price decided by a seller. In that case, you can let the seller the price you are willing to pay.
Trust and Security
TickPick explains that the firm has been featured in several national publications and accredited by the Better Business Bureau.
iOS & Android Apps
The TickPick’s iOS app, as of July 29, 2019, has 4.8 ratings out of 5 in Apple’s App Store. As I checked the reviews, many people seemed to enjoy using their platform and the app. Their Android app also has high ratings on the Google Play Store, 4.5 out of 5.
Photo by 🇨🇠Claudio Schwarz | @purzlbaum on Unsplash
What types of tickets can I get?
I checked their menu structure and found they have a wide range of tickets from sports to rock concerts.
MLB
TickPick offers tickets not only for World Series, MLB Spring Training, MLB All-Star Game, and MLB Home Run Derby, but also for all major teams in NL West, NL Central, NL East, AL West, AL Central, and AL East.
NHL
The platform has NHL league tickets for Stanley Cut and NHL Winter Classic. Of course, they have major teams in the Atlantic, Metropolitan, Pacific, and Central regions. TickPick stated that the National Hockey League has witnessed the league’s popularity increase rapidly all across the United States in recent years. Due to its growing popularity, attendance and ticket sales are increasing, which makes getting a ticket hard.
NBA
The firm allows users to trade NBA tickets. On the platform, you can find the major teams in Eastern Atlantic, Eastern Central, Eastern Southeast, Western Northwest, Western Pacific, and Western Southwest. Plus, you can buy the tickets for the NBA Finals, NBA All-Star Game, and NBA Slam Dunk Contest. TickPick says that the NBA’s popularity has rapidly soared in recent years. NBA superstars such as Lebron James and Steph Curry are helping promote the league on both a national and a global level.
NFL
NFL, America’s most popular sport, has maintained its huge popularity over many years. Thus, NFL tickets are highly sought-after commodity among fans, and it is difficult to get one. On TickPick, you can access tickets for Super Bowl, NFL Preseason, and NFL Pro Bowl. In addition, you can buy and sell tickets for the major teams in NFC East, NFC North, NFC West, NFC South, AFC East, AFC North, AFC West, and AFC South regions.
Concerts
It is not only sports events that TickPick deals with. On their platform, you can trade music concert tickets. They have selected list of the country’s most popular singers in diverse genres such as Hip Hop, Country, Pop, Rock, and Other. When such a famous artist comes to your town, tickets are quickly gone away. If you lose a change of grabbing one, you may want to check TickPick.
Other
Wait, there are more. They may not be as big as those major sports and musical artists, but I believe that these sports and music events are huge too. In the other category, you can find other major sports such as NCAA Football, NCAA Basketball, Soccer, WWE, Golf, and Tennis. Also, for major championships, there are British Open, The Masters, PGA Championship, and US Open Golf. For arts events, it has Theater and Music Festivals categories.
Popularity Comparison
The TickPick explained that the 4 major sports all gained popularity. Following the supply and demand principle, we can assume that when a certain thing is popular, thus scarce, we can expect that the price is likely to be higher. The best way and simplest way to gauge people’s interest over the past is to use Google Trend. Have a look at the chart below.
Google tracked the interest from 2004 up to this year, 2019. As you can see, NFL (blue) grew the highest, and the growing pace was steady. That is in contrast to NBA. The people’s interest spiked in 2016, and since then, it kept growing. The third biggest interest was MLB, and the fourth was NHL.
This Google Trend graph supports the TickPick’s explanations above. When you try to get a ticket for the most popular sport on the platform and it is expensive, there is a reason for it.
How People Think About TickPick
When you see product introduction from a company, you will always hear great things about it. No company will reveal any weaknesses or defects of the product, obviously. So, as a consumer, it is wiser to doubt what they say and do your own research before making a final purchase decision. In this section, we will learn how actual users think about TickPick. How can we measure these? We can do this by using data analysis techniques called sentiment analysis.
You don’t have to be scared by the technical term. I did the technical part and you can just look at pretty graphs. In this section, I will show you two types of graphs – word cloud and customer sentiment chart. For the analysis, I’ve compiled more than 2,000 customer reviews from ResellerRatings and conducted an analysis to summarize them. I will show you the result in a word cloud and a customer sentiments chart. And, lastly, I will share a TickPick’s Google trend result that shows the level of interest from people.
Word Cloud
Word cloud is one of the great and fun ways to understand customer sentiments toward a product or a service. In a word cloud, you can see specific words in different sizes. The larger it is, the more people used that word to describe the product. For this word cloud, I used the titles of the reviews, since people put the essence of their opinions in the title. The 2,000+ reviews allowed me to generate an interesting word cloud that let me reach a positive conclusion. Let’s have a look!
Understanding the word cloud is easy. Just follow your eyes and see what you see. You will see that most of the big words are all positive. This means that customers have had a positive experience with their product and service. People used words like “great”, “easy”, “best”, “excellent”, “awesome”, and more positive terms to describe this online store.
In the word cloud, I could find that people also often mentioned “fees” and “hidden fees”. I was worried if that would mean there are fees or hidden fees. I investigated the context in which those words are used. And, I learned that people used those terms to say things like “No hidden fees as promised”, “Best app with no hidden fees”, and the like. So I would also regard them as positive terms.
Customer Sentiments
In the word cloud, we were able to observe what descriptive words people used to talk about TickPick. As mentioned, the word cloud is based on the titles of customer reviews, but the sentiment analysis graph was generated by the contents of the reviews. In the sentiment analysis, we will see more specific types of feeling that people showed in their review. In the analysis, you can see 10 different sentiments such as positive, negative, trust, anticipation, joy, fear, sadness, anger, surprise, and disgust.
The technology behind the chart is straightforward. The analysis algorithm holds 10 different lists – each list containing words that are mapped to one of the 10 sentiments. When this algorithm runs, it checks and matches with one of the sentiments. When matched, it is counted as one and is categorized in one of the 10 sentiments. My analysis on the positive reviews appears as below.
The chart is also not difficult to understand. You can see that the positive sentiment is ranked number one. The first rank is followed by “negative”, “trust”, “anticipation” and “joy”. It does have some negative opinions, but overall, people expressed more positive sentiments than negative ones. So my customer review analysis told me that many people have a positive experience with the online platform.
Google Trend
As the final segment of analysis, let me share the trend of TickPick. I used Google Trend to check how frequently “TickPick” is searched on Google over the past 5 years. Google Trend is a useful tool to measure the interest of people. The more frequently people search on Google, the more popular or trendy it is. The Google Trend (may not visible on a mobile phone) of the online trading platform below shows that people have increasingly shown an interest in TickPick over that period.
If this trend continues, the level of interest is likely to go up in the future as well. Please note that the trend is from the U.S. If I divide it by state, we can see that the largest interest came from New Jersey.
If you click the list icon at the bottom right, you will be able to see the state rank. The second biggest state is New York followed by Pennsylvania, Massachusetts, and Michigan. Maybe you are one of these states? And these might tell us that many sports or art fans live in those cities.
Conclusion
When you lost a chance of getting tickets from official sellers, don’t get disappointed. It seems like TickPick has been trusted and supported by most of the users according to my customer reviews analysis. I found that they cover a wide range of categories, so I guess you would find many useful tickets on their platform. Go check their website and plan your next game!
Useful Links
Their website has several useful information for sports fans such as seating charts of major stadiums. Go check the following link to check your seats.
Seating Chart: TickPick Seating Charts
Their main page also has a convenient feature where you can search for an artist, a team, an event, or a venue for a ticket. Go check the link to search your favorite artist or team.
