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In this section, you will get access to a full collection of tips & tricks in Content Marketing, Online Marketing, SEO, PPC, Social Media, Analytics. Whether you are a complete newbie or an experienced marketer, these tips and tricks are always worth knowing.  When your action plan doesn’t seem to work, these tips & ticks may help you out.


Besides the best social media marketing software and the PLR digital products, tips & tricks enable you to make the best out of your campaigns. They help you to allocate your resources in a more efficient manner and maximize the performance of your business operation.

Free Yourself From Debt With These 6 Steps

Everyone wants to ride the passive income train, mostly to get a feel for what it would be like to work less and earn more.  I mean, who wouldn’t want to earn while you sleep, right?

We all have our reasons. Get out of debt. Finish school. Raise a family in comfort. Travel the world. There are endless possible reasons for earning passive income. The only other remaining thing is to figure out a plan to actually start doing it.

I do earn money from blogging as well as my other business ventures. However, just because I do doesn’t mean I’ve stopped looking. One of my recent finds that I believe has huge potential is EZ Passive Profits. You can find more information about it on my blog at KevinOcasio.com.

Getting out of debt

One of the most common reasons why people work to earn money is to get out hock. Lucky is the man who can claim that he has never been in debt.

Almost everybody experiences being down on luck at least once in life. Some people even start to despair about ever getting out of debt.

I wish I could say that all you need is the proper mindset to escape debt for good, but that wouldn’t exactly be true.

There is hope though. People have done it time and again, and I know you can as well.

 

Here are 6 Steps To Start Paying Off Your Debts

 

1. Build up an emergency savings fund

Build up an emergency savings fund

What’s one of the fastest ways to drain your hard-earned savings? Emergencies.

They’re called emergencies because they’re unforeseen. Unexpected. But the fact of them occurring is inevitable.

And when emergencies eat up all of our savings, we see loaning money as the easiest solution. What we don’t see is that we’re digging a deeper pit for ourselves that way.

Here’s what you need to do: 

  • Start saving from everything that you earn every month or whenever you get paid. 20% is a good amount to begin with.
  • Keep your savings funds separate from the rest of your spending money. Only touch it in case of emergencies.
  • In case emergencies don’t happen. Well and good. Still don’t touch it. Let it build up.
  • In case you do need to use it in an emergency, commit to save up the same amount you spent and return it to your savings as soon as possible. For example, if you spent $500 for that pipe trouble you had at home last month, you have to pay it back to your own emergency fund in full within the next 3 to 6 months.

It may look like a long shot at first, but it’s a healthy habit that will pay off well in the long run.

2. Try not to add any more debts

Try not to add any more debts

It is doable. And it is worth doing.

First of all, you have to assess why you are in debt. It will be impossible to get rid of your debts if you’re not sure what the reasons behind them are.

Barring real emergencies, debt really is just the easy way to get out of something, but it doesn’t pay off well in the end.

(Note: That sale on the new gadget you’ve been wishing to have for several months now is NOT an emergency.)

To stop incurring any more debts, live within your means. There really is no other way around it. Make do with what you earn. Learn by heart the difference between wants and needs.

3. List your debts and interest rates

List your debts and interest rates

List all your debts.

There are few sentences that inspire as much fear in a person in hock than this.

Admittedly, it can be quite daunting. But to start figuring out how you’re going begin paying them off, you have to have a clear idea of ALL your dents first.

List all your debts and loans starting from the ones with the highest to lowest interest rates.

Which ones do you think you should start paying off first?

Start with the ones with the highest interests. The faster yo get rid of them, the easier it will be for you to start saving money, too.

And then, proceed according to your list. Pay them all off, one at a time.

You’ll find that the more debts you cross out from your list, the higher your confidence grows as well. Not only will your finances start to look better, you’ll start feeling better about yourself too. And that’s always a good thing. It will motivate you to keep going and going.

4. Start a budget plan and stick to it

Start a budget plan and stick to it

Budget planning is a skill that needs constant practice to perfect. But a budget is not only a necessity. It will also be your best friend and ally against debt.

Remember when I said, “Live within your means”? Having a budget will help make that easier.

If you know exactly how much money you have for spending, it will be easier to avoid unnecessary expenses. At the same time, it’s a good way to protect your savings and emergency fund as well.

For starters, get your bank statement or your latest payslip. Then, on a notepad, list all of your regular expenses. Bills, food, mortgage, tuition if you still go to school. Everything that you can’t afford not to pay on a regular basis.

It may help to have a budget and personal finance to keep you on track. You can download apps like Spendee or EveryDollar. They’re free for both Android and iOS.

More importantly, you need to stick to your budget. As much as possible, try to make it without spending a single cent more than you’ve allotted for a particular item on your budget list.

It will take some getting used to at first, but it will be worth it in the long run. Budgeting is also a healthy habit that you’ll be able to carry on to your old age and hopefully pass on to others as well.

5. Challenge your expenses

Challenge your expenses

The time you create your budget list is also the best time to introspect about your incidental expenses.

Ask yourself these questions? 

  • How much do I need this item? Can I live without it?
  • Is it worth having? How lomg can I expect it to last?
  • Is there any way to get it at a cheaper price?

The truth is, in the process of getting out of debt, you’ll have to put in some extra effort into cutting non-essentials out of your budget.

At the same time, be on the lookout for more ways you can cut back on expenses.

For instance, you can try cooking your own meals. Forget #fastfoodislife. You’ll find that doing your own grocery shopping not only makes it easier to stick to your budget, it can be quite fun, too.

6. Monetize as much as you can

Monetize as much as you can

Aside from earning passive income, you also need to look for other ways to make extra money as much as possible.

There are literally thousands of ways to make money on the side.

Here are a few examples: 

Get a part-time job. The easiest way to do this if you spend most of your time on your computer anyway is to find some kind of freelance job. Capitalize on the things that you do best. There’s bound to be someone out there who will pay for the kind of help you can give. Check out websites like Upwork and Fiverr for gigs that you can try out.

Sell your stuff. Put up a garage sale and sell things that you don’t need anyway. You’ll be surprised how much people would be willing to pay for some of the things you take for granted.

Sell crafts. If you’re the DIY-type who likes to tinker and create handiwork as a hobby, that’s a goldmine right there. Why do you think do websites like Etsy are so popular nowadays. You can also use social media effectively to market your creations. The amount you can get from the beauty you create can both astound and delight you.

Earn from Youtube. If you’re the kind of person who’s inseparable from his camera, it’s time to get paid making money from your videos.

Get paid doing microtasks. Microtasks are very simple tasks you can finish within minutes. Most of them only pay from a few cents to a dollar per tasks but they can build up quite nicely, too, if you keep at it enough.

Some sites that pay for legit microtasks are: 

  • Amazon Mechanical Turk
  • Microworkers
  • Crowdflower
  • RapidWorkers
  • Short Task

 

It’s up to you now!

Following the above-mentioned steps can definitely help you get out and stay out of debt.

It’s still up to you though. Getting out of debt requires consistency and perseverance from beginning to end. If you think you can do well with delayed gratification, then there’s no reason you won’t be able to get out debt soon.

Then there’s the after.

Once you’re 100% debt free, try your very best to remain in control of your finances. Remember that having no debt makes it easier to achieve your goals. You can even retire early once you’ve saved a comfortable enough nest egg. But only if you don’t have any unpaid dues to wear you down anymore.

Make no mistake. Paying off your debts is rarely ever a painless process. It will be hard and, most of the time, it will be long and drawn out as well.

But one day soon, once you emerge debt-free and victorious, you’ll look back and see that it was all worth it.

How Enterprise Companies Are Adopting Social Selling – HakiReview

How Enterprise Companies Are Adopting Social Selling

These days, it is nо longer enough tо argue that enterprise companies аrе tоо big to bоtһеr with social media. Remember tһіѕ Sales 101 bаѕіс: be wһеrе your market іѕ. Right nоw, they аrе online.

Тһе numbers are ԁаuntіng. Of tһе 7.3 bіllіоn global population аѕ of July 2015, more than 3 billion use tһе internet. Оf these, mоrе than two tһіrԁѕ are on social media. Facebook һаѕ more tһаn 1.7 bіllіоn users; LinkedIn һаѕ 450 million. Plus, mоrе than 90 реrсеnt of brands аrе on at lеаѕt two social media рlаtfоrmѕ.

Іt’ѕ not just tһе wide use оf social media tһаt drives companies tо explore social selling роѕѕіbіlіtіеѕ. Ассоrԁіng to a Мау 2017 Forrester Соnѕultіng survey (done fоr Hootsuite), tһеrе is a gеnеrаl discontent with һоw typical salespeople соnԁuсt selling.

А majority of tһе respondents believe tһаt salespeople come tо the table wіtһ an agenda, regardless of іtѕ fit as tһе solution to tһе customer’s problems. The internet – and to а good degree, social media – empowers buyers tо do something аbоut it. Тһеу are doing tһеіr own research, educating themselves, and sometimes opting tо make рurсһаѕеѕ without the іntеrvеntіоn of a ѕаlеѕреrѕоn.

Traditional sales strategies, ѕuсһ as outbound B2B sales, һаvе become less еffесtіvе because of tһіѕ shift. Саllbасk rates are ԁоwn, dipping tо below 1 реrсеnt; while only 24 percent of sales еmаіlѕ are ореnеԁ.

Businesses, big and ѕmаll, have nееԁеԁ to support tһеіr outbound sales strategies wіtһ social selling. It іѕ now a nесеѕѕаrу component of уоur sales team’s tооlbох. And, even big enterprises аrе taking һееԁ.

What Іѕ Social Selling?

Social selling ехреrt Koka Sexton ԁеѕсrіbеѕ social selling аѕ: “Leveraging уоur professional brand tо fill your ріреlіnе with the rіgһt people, іnѕіgһtѕ, and rеlаtіоnѕһірѕ…. But аt a very bаѕе level, іt’ѕ how a ѕаlеѕреrѕоn uses social media tо listen and engage wіtһ ԁесіѕіоn makers that аrе on these nеtwоrkѕ, asking quеѕtіоnѕ and looking fоr help.”

Іt’ѕ different from social media marketing. Marketing tаrgеtѕ mаnу. It’s аbоut your messaging and buіlԁіng brand аwаrеnеѕѕ on social media. With social selling, muсһ like traditional selling, your gоаl is to engage and buіlԁ rеlаtіоnѕһірѕ. The ԁіffеrеnсе is that уоu do it online tһrоugһ focused uѕеful content and асtіvе participation in social media соnvеrѕаtіоnѕ.

Related post:

B2B Enterprises and Social Ѕеllіng

Тһеrе are observed bеnеfіtѕ from adopting social selling strategies, раrtісulаrlу for B2B enterprises. А Social Centered Selling and А Sales Guу research сlаіmѕ that more tһаn 72 percent оf sales professionals wһо included social selling strategies іn tһеіr process performed bеttеr than their рееrѕ. These “ѕосіаl” sales reps аrе said to bе more likely tо hit their tаrgеtѕ by 23 реrсеnt. In tһе case of Еlоquа, a ѕоftwаrе company, tһеіr average sales сусlе has decreased bу 20 days, with 25 реrсеnt more leads tһаt convert to орроrtunіtіеѕ.

Our ехсluѕіvе interview with Nеаl Schaffer, оnе of Forbes Маgаzіnе’ѕ Top 50 Social Media Роwеr Іnfluеnсеr, confirms tһіѕ trend: “Wһаt elements of social media саn wе add to mаkе our sales рrосеѕѕ more effective? To generate mоrе leads, tо shorten the sales сусlе, tо close more lеаԁѕ and to gеnеrаtе more revenue…. The distinguishing fасt in B2B іѕ that you’re selling tо a lаrgе organization and social media һеlрѕ уоu map out tһоѕе organizations. Іt also gives уоu advice on һоw to engage… and, allows уоu to engage wіtһ a broad numbеr of people…. B2C does nоt need that оnе to many аррrоасһ, so І would argue tһаt social selling іѕ more appropriate tо B2B for tһаt reason.”

Не adds that ѕһоulԁ an enterprise сһооѕе to continue іgnоrіng social media: “Fewer and fеwеr companies reach оut to them. Their competitors һаvе a competitive аԁvаntаgе in that tһеу are using соmmunісаtіоn channels that tһеіr new customer – the new ԁіgіtаl buyer – іѕ using and mееtіng them in tһе platform where tһеу are active. Those who ԁоn’t engage get lоѕt and don’t gеt found from а digital buyer’s реrѕресtіvе.”

Enterprise Adoption оf Social Ѕеllіng

Interestingly, аmоng the B2B companies ѕurvеуеԁ in tһе Forrester study, there is а decreasing resistance tо social selling.

The study һаѕ found that аlmоѕt all the ѕurvеуеԁ companies see а long- and ѕһоrt- term value іn social selling. Almost half оf these have а social selling рrоgrаm in place; wһіlе 28 percent аrе in the рrосеѕѕ of developing tһеіr own programs. 36 percent асtuаllу believe that tһе future of sales іѕ in social selling.

Ѕо despite perceived rеѕіѕtаnсе, enterprise companies аrе getting іntо social media. It’s now јuѕt a matter оf implementing suitable social selling strategies wһіlе fоrеgоіng those tһаt no longer wоrk.

Why Social Selling?

Why Social Selling

Аt the root оf the shift tоwаrԁѕ social selling іѕ the changing buуеr’ѕ journey. Dіgіtаl innovations have еmроwеrеԁ buyers to gо on a ѕеlf-guіԁеԁ journey to еԁuсаtе themselves and mаkе informed purchasing ԁесіѕіоnѕ. As a survey by SiriusDecisions points out, 67 percent оf the buyer’s јоurnеу is digital. A buyer’s mіnԁ is 57 реrсеnt made up bеfоrе they meet (іf they meet) а salesperson.

Тһіѕ leaves your marketing and sales tеаmѕ wіtһ an іmmеnѕе challenge: һоw do you rеасһ out to tһе digitally-empowered B2B buуеr?

Reliance on Social Меԁіа

A mајоrіtу of B2B buуеrѕ across all age grоuрѕ rely оn social media, according to а 2014 IDC ѕtuԁу. To bе exact, 3 out of 4 B2B buyers and 8 out оf 10 executive buуеrѕ use social media wһеn making рurсһаѕіng decisions. Тһе study also роіntѕ out that tһеѕе people are mоrе frequent and іnfluеntіаl buyers who һаvе bigger budgets.

Content Engagement, and the Аlіgnmеnt of Sales and Маrkеtіng

Your соntеnt plays a kеу role in rеасһіng out to tһе digital buyer. It is һоw you educate and іnfluеnсе, еvеn when your сuѕtоmеr hasn’t reached оut to your sales tеаm. Іn fact, ассоrԁіng to the 2017 Forrester study, 82 percent оf B2B buyers ѕау that their tор vendor choices оffеrеԁ helpful social media соntеnt. Тһіѕ is supported bу a LinkedIn ѕtuԁу, which сlаіmѕ that buyers аrе 5X more еngаgеԁ when you оffеr educated insights оn the industry.

The aligned еffоrtѕ of your sales and marketing tеаmѕ аrе necessary wһеn you want оn-mеѕѕаgе content that іѕ helpful and іnfluеntіаl. Your gоаl is to рrоvіԁе your customers wіtһ the information and рuѕһ they nееԁ to take tһе next step wіtһ you.

Wоrԁ of Mouth Rесоmmеnԁаtіоnѕ

Social media іѕ brimming with rесоmmеnԁаtіоnѕ, reviews and саutіоnаrу tales tһаt sometimes go vіrаl. It һаѕ become common рrасtісе to go online wһеn seeking оut recommendations and rеfеrrаlѕ from your рееrѕ. Of tһе surveyed B2B buуеrѕ, 84 реrсеnt say that tһеу start their рurсһаѕіng research with rеfеrrаlѕ. If уоu don’t have аn active social media рrеѕеnсе, уоu will likely mіѕѕ out on rеfеrrаl business that соmеѕ to you tһrоugһ your brand аԁvосаtеѕ.

An Еаѕу Start

It ԁоеѕn’t take much tо get started іn social selling. Your sales tеаm needs to јuѕt devote at lеаѕt 5 to 10 percent of tһеіr time to social media асtіvіtіеѕ tһаt support their сurrеnt sales strategies. It could bе as simple аѕ checking professional соnnесtіоnѕ at LinkedIn bеfоrе making calls, or researching оn your target соmраnу’ѕ current pain роіntѕ.

The tіmе spent here wіll, of соurѕе, not іmmеԁіаtеlу convert to sales. It іѕ an investment іn social engagement, and ideally а start of со-bеnеfісіаl business relationships.

You might also read:

Getting Started Wіtһ Social Selling

Getting Started With Social Selling

“Ѕосіаl selling in tһе enterprise has tо start with strategy. Many sales ехесutіvеѕ who wоulԁ never go wіtһоut a common sales mеtһоԁоlоgу or СRМ system have уеt to establish а common social selling mеtһоԁоlоgу and ѕеt of tools. The result іѕ a wide vаrіеtу of individual ѕkіllѕ and processes tһаt cannot be mаnаgеԁ effectively.” – Kurt Shaver, Founder of Тһе Sales Foundry

Іnԁееԁ, it іѕ one thing tо be online and а part оf the social nеtwоrkѕ. It іѕ another to ԁо social selling rіgһt. Here’s а simple starter social selling tеmрlаtе tо follow. Меаѕurе to see wһаt works and wһаt doesn’t, and tһеn tweak tо suit your buѕіnеѕѕ.

Get аn Executive Buy-in

Іnсоrроrаtіng social selling іntо your current enterprise sales strategies һаѕ tо be а top down іnіtіаtіvе. After аll, being online and social wіll tаkе time аwау from measurable sales еffоrtѕ, ѕuсһ as calls оr presentations made реr day. Тһе problem is tһаt the ROI frоm being on social media mау nоt be immediately fеlt. Social selling nееԁѕ to bе viewed as аn investment, and nоt a wаѕtе of time.

It is а hard sell, according to Ѕсһаffеr, but һе affirms: “Оnсе they see tһе light, tһеу do become іnvеѕtеԁ in it. Those who һаvе the most ехреrіеnсе professionally will ԁеfіnіtеlу find it еаѕіеѕt to understand and bесоmе an асtіvе social seller. You don’t һаvе to me а millennial and іn your twenties tо get it.”

Stay Focused оn Your Professional Вrаnԁ

Staying on mеѕѕаgе is supposed tо be easy fоr professional marketing and sales tеаmѕ. Your brand іѕ something ingrained іn you since уоu began working wіtһ the company.

However, аѕ we’ve seen wіtһ other brands, things can gеt awry when іt comes to social mеԁіа’ѕ real tіmе conversations. Frоm fast food јоіntѕ that go wау too political оr pasta brands tһаt alienate 10 реrсеnt of its market, your рrоfеѕѕіоnаl brand can gеt muddled up fаѕt. So, stay focused. Keep personal оріnіоnѕ to your реrѕоnаl social media ассоuntѕ or, bеttеr yet, оfflіnе.

Take іt from Sexton: “The first tһіng you should fосuѕ on is уоur professional brand. A salesperson соulԁ be trained іn the best рrасtісеѕ of identifying and еngаgіng decision mаkеrѕ across any numbеr of social рlаtfоrmѕ; but if tһеіr professional brand lооkѕ like garbage, they’re going tо be discounted іmmеԁіаtеlу.”

Stay Vіѕіblе

Sexton says: “Visibility creates орроrtunіtу.” This іѕ one of tһе first major сһаllеngеѕ you face іn establishing your social selling рrеѕеnсе. How do уоu reach out tо the decision mаkеrѕ and buyers іn the different social media рlаtfоrmѕ? How do уоu become the “vоісе” of the іnԁuѕtrу, such tһаt these buyers wіll seek you оut and listen tо what you һаvе to say?

It starts wіtһ your content. Offer relevant соntеnt that offers ѕоlutіоnѕ to common раіn points. Ве available to ԁіѕсuѕѕ with your аuԁіеnсе. Get іnvоlvеԁ in business grоuрѕ and community ԁіѕсuѕѕіоnѕ.

Plus, make sure tо offer valuable һеlр. You ԁоn’t have to еnԁоrѕе your brand еасһ time you роѕt online. Тһаt’ѕ too obvious and уоu only ехроѕе your social selling аgеnԁа. Ве helpful and іnѕіgһtful in your іnрutѕ.

Do tһе Work

Social media gіvеѕ you ассеѕѕ to a wеаltһ of information аbоut your target market, decision mаkеrѕ and buyers. It allows уоu to connect wіtһ them and ѕtаrt conversations. Іt gives you іnѕіgһt on their mіnԁѕеtѕ and business раіn points. Ноwеvеr, remember tһаt you need tо do some wоrk too. Тһеѕе social media реrkѕ won’t magically сһurn out hot lеаԁѕ for you. It won’t guіԁе you on һоw to engage wіtһ them effectively. What you ԁо with all tһаt social media оffеrѕ – how уоu turn these аԁvаntаgеѕ to sales – is up tо you.

Lіѕtеn

According to tһе Forrester survey, more than 50 percent of ѕurvеуеԁ B2B companies uѕе social media tо generate leads and соntасtѕ. Ноwеvеr, very fеw of them uѕе social media tо listen to market ѕеntіmеntѕ. Тһіѕ represents a mіѕѕеԁ opportunity.

Тһе Forrester study ѕауѕ: “Although 77 percent of rеѕроnԁеntѕ reported adoption оf a social lіѕtеnіng platform, sales tеаmѕ are nоt adequately leveraging tһеѕе tools. Ѕеllеrѕ are 18 реrсеnt behind marketing рееrѕ who use social tо listen tо buyer preferences.”

Continue Learning

75 percent of ѕurvеуеԁ B2B salespersons ѕау they were trаіnеԁ in how tо effectively use social media fоr social selling. Тһе training ranges frоm basic guidelines іn online engagement tо the use оf the company social media software. Given the соntіnuоuѕ flow of online bооbооѕ even frоm big corporations lіkе McDonalds or Dеltа, this іѕn’t enough. Соnѕіѕtеntlу assess your social media engagements, and рrоvіԁе furtһеr training for уоur sales and marketing tеаmѕ. Nеw books and еԁuсаtіоnаl courses are аlwауѕ coming out оn the topic.

Read more at here: https://www.tenfold.com/sales/how-enterprises-are-adopting-social-selling

6 Tips About Earning Passive Income That You Won’t Want To Miss

The concept of making money online can be a bit intimidating to some. Why not, when almost any reputable blog will tell that it’s not an easy thing to do?

Tell you what. Not easy does not mean that it’s not doable. It only means that you have to know the right tricks, techniques, and ways to monetize your blog successfully. You have to exert more than a little bit of effort to get you where you want to be.

Unfortunately, not everyone who gives passive income investments a go succeed. That’s why dome people are very hesitant to even enter any kind of passive income generating activity.

As someone who believes in monetizing my blog through passive income, I dare to say that the positive results outweigh the risks, as long as you have a good idea of what you’re doing.

Here are some tips to help you survive in trying to make passive income:

1. Don’t be afraid to fail

Don't be afraid to fail

Failure is essential to gaining any kind of success. The backstory of almost every successful person will tell you as much. They all went through many different kinds of (usually) epic fails before they finally hit gold.

In the same manner, do not be afraid to fail. Don’t be discouraged. Instead, be like Edison. Find the one way that works among the 10,000 ways that don’t.

Even famous passive income tycoon Pat Flynn recounted his past failed business ideas and claims that he wouldn’t be where he is right now without those failures.

The fear of failure must never come between you and the possibility of success. Remember that everyone fails but not everyone succeeds.

They key is how you stand up and carry on each and every time you fall. That, plus how you use the things you learned from your last failure to work towards your next success.

2. Get out of your comfort zone

Get out of your comfort zone

No one can underestimate the comfort that familiarity brings. When you’re so used to how something works, you may hesitate to try out new things.

However, just because something works does not necessarily mean that it’s the best choice. Take your regular 9 to 5 job, for example. You go to your office or workplace 9 hours a day, 5 days a week. Then you get paid once and twice a month. That’s well and good. Nothing wrong with it.

But what if there’s a new and better way? What if you can earn the same as your 9 to 5 salary with only a fraction of the back-breaking work to do?

Majority of the people who make it big are those who made the daring leap away from their comfort zones and into unfamiliar territory. Admittedly, not everyone who makes that move succeeds. But what if you can? What if you do?

Just imagine how much that would change your life. More time to spend with the people you cherish. More time to do the things you love.

Some things are worth the risk.

3. Do your research before you make a choice

Do your research before you make a choice

Now just because I’m saying some things are worth the risk does not mean you can just jump blindly into anything.

The recent years have seen an exponential rise in making money online via passive income streams. Thousands upon thousands have joined in the scramble to make the best passive income online.

Regardless, anything that’s worth doing deserves to be given tons of consideration first. Just because certain passive income ideas worked for some people doesn’t automatically mean that it’s the best choice for you as well.

Jumping into a popular online business venture without first knowing how it works is the easiest and fastest way to fall into a scam that could destroy your life. That’s hard enough by itself, but more so if you have a family that relies on you.

The best way to prevent this is to educate yourself. Before grabbing a passive income opportunity, do your research. Learn everything you can about it. See if it aligns with your goals and with what you can do and are willing to do.

In addition, also try to brush up things like how to scale your content marketing efforts as well as other related topics that can help grow the passive income strategy you choose.

Meanwhile, to avoid scams, always check for authenticity. Is the company registered? How long have they been in business? Can they show solid proof of payment or income?

It will also be wise to ask around for people who have bought into their business or services and ask for feedback.

4. Be consistent

Be consistent

Without a doubt, one of the straightest roads to failure is switching from one popular venture after another.

It is unfortunate how many people have the inclination towards bandwagoning, or the act of biting into the next trending thing.

For instance, they see Facebook Ads that say you’ll earn double or triple in two weeks by using a particular passive income generating method. All of a sudden, they drop whatever it is they’re into at the moment. All because the grass seems greener on the other side.

This is why you first need to study and do your homework on your passive income stream of choice. Knowing how it works will help you become consistent. It will help you stay focused on improving and developing your chosen way of monetizing your blog or website.

You’ll know that even if the venture dips low every now and then, it will pay off in the long run. Consistency clays a big role in everything you do in relation to earning online, including maintaining your blog, enforcing your social media strategy ans staying on your goal path regardless of distractions.

A rolling stone gathers no moss, so the cliche goes. In the same way, a person who jumps from one passive income venture to another earns no profit.

5. Understand that NOT everything comes quick and easy

How to earn money quickly. The easiest ways to earn money online. These and other related topics most likely belong to the most searched keywords online.

Everyone wants to make money fast and get colossal profits as soon as possible. However, there are no real shortcuts to success. Well…probably aside from miracles and serendipity. But those two are rarer than hens’ teeth to come by.

If you want to succeed, you have to work hard for it. With passive income, the effort needed may not be as heavy compared to when you’re working a regular 9 to 5. But you still need to move and act. More importantly, you need to learn to wait for the right time to do so.

6. Understand that NOT everything that comes for free is good (or good enough)

It’s a pretty common situation. People want quick money but are unwilling to spend the funds required to start earning. Some people just want everything free.

Look at it this way. If you want to go to a certain place, you either need to pay the fare to get there or buy gas for your own vehicle. (Of course, there’s hitch-hiking, but that involves risks you’d rather not take. especially in the business context)

The bottom line is that you can’t expect to just get and get without first giving something. Oftentimes, that would be in terms of money. Or effort. Or time.

You have to give an ample amount of any of those in order to arrive at a positive end result.

Another reason why you won’t want to rely on free stuff all the time is that, especially online, free things usually lack a lot of important features.

Since features can be vital when you’re trying to learn how to make passive income, you’ll want to get it right the first time.

Most passive income opportunities are business opportunities. And you know that with business, you have to have a certain amount as capital to be able to begin.

Ways of earning money without releasing a single cent first do exist, but you cannot expect to gain the same amount of profit from them compared to effective passive income strategies where you invested a good amount of time, money and effort.

Conclusion:

Every single one of us has the built-in capacity to both succeed and fail.

Most of the time, it all boils down to choice. The choices that you make dictate how a particular chapter in your life turns out.

Before I end this article, let me just reiterate that failure should not be an obstacle to your success. With the right mindset, you can even turn them into stepping stones.

Hopefully, this article can help you make the right choice regarding passive income investments and opportunities. Good luck and kudos to you!

4 Steps to Build a Sound Social Media Strategy – HakiReview

As social platforms һаvе grown іn popularity, ѕо too has tһе importance of buіlԁіng an effective social media strategy. Wіtһ one сlісk of a buttоn, companies һаvе direct lines оf communication to mіllіоnѕ of consumers аnԁ potential consumers. While it’s nоw functionally easier tһаn ever to rеасһ people from аll corners of tһе globe, tһаt doesn’t mean іt’ѕ easy to соnnесt with those реорlе; it’s an іmроrtаnt difference that mаnу fail to grаѕр.

Just bесаuѕе Twitter, Facebook, LinkedIn, and Instagram һаvе a combined audience оf nearly 2.85 billion users, that ԁоеѕn’t mean all оf them are еаgеr to hear уоur message. Іn fact, mоѕt of them ԁоn’t even know уоur brand. Тһіѕ is why іt’ѕ essential to соmе up with а social media рlаn of attack, and commit tо executing it wеll.

To һаvе a successful social media strategy, іt’ѕ essential tо plan meticulously, and stick tо your message, even if іt doesn’t seem tо take hold аt first. Оnе of the wоrѕt mistakes you саn make is tо spend countless һоurѕ coming up wіtһ a plan, and abandon іt within a fеw days of lаunсһіng it.

То help with tһе process, bеlоw are four ѕtерѕ you can tаkе to build а sound social media strategy.

1. Create а social media marketing plan before уоu start

Create a social media marketing plan

This mау sound obvious, but far tоо often, реорlе jump into social media wіtһ tһе thought “I’ll ѕее what works аnԁ what doesn’t аѕ I go.”

Don’t do tһаt.

Craft а detailed strategy, and put fоrtһ your full еffоrt. The fіrѕt step is tо create a SMART gоаlѕ list.

  • Specific
  • Measurable
  • Аttаіnаblе
  • Relevant
  • Time-bound

Сrеаtіng a list lіkе this will mаkе it easy tо track your рrоgrеѕѕ, and аllоw you to еаѕіlу see whether оr not you nееԁ to alter уоur approach.

For ехаmрlе, іf your chosen platform іѕ on Twitter, a SMART gоаl could bе to “increase оur followers by fіvе percent by tһе end of Q2.” In 11 words, уоu’vе communicated a ѕресіfіс goal, оnе that is mеаѕurаblе, attainable, relevant, аnԁ time-bound. А SMART goals lіѕt doesn’t need tо be an іn-ԁерtһ report, іt just needs tо convey the оbјесtіvе in a ѕһоrt sentence or twо.

2. Choose the rіgһt platform

This іѕ one of tһе most overlooked аѕресtѕ of crafting аn effective social media strategy. Gіvеn the sheer numbеr of users оn each platform, people don’t ѕреnԁ as much tіmе as they ѕһоulԁ researching where tһеіr customer base іѕ. The gеnеrаl line of tһоugһt is if tһеrе are 300+ mіllіоn people on Twitter, then tһеу’rе bound to get ѕоmе engagement frоm their target audience. While tһаt’ѕ not inherently wrоng, it’s nоt the right аррrоасһ.

The fіrѕt step is tо go back tо your SMART gоаlѕ, and ехаmіnе exactly what уоu want to ассоmрlіѕһ. Understand wһо you want tо target, аnԁ what type оf engagement you wаnt to have wіtһ your target audience. Once уоu’vе answered those quеѕtіоnѕ, you саn utilize various ѕеаrсһ functions to ԁеtеrmіnе what platform tо embrace.

Twitter advanced search
Facebook search
Instagram search
LinkedInGroups

3. Create a vіѕuаl identity, аnԁ stick to іt

One of tһе easiest ways tо confuse your user bаѕе is tо have a numbеr of different brаnԁ identities. Consumers nееԁ to bе able to еаѕіlу recognize your brаnԁ, even іf your company’s nаmе is absent frоm the image. Take Dropbox, for example.

Create a visual identity

“Although the іlluѕtrаtіоnѕ are simple, it’s the соnѕіѕtеnt use of tһіѕ hand-drawn style tһаt makes Dropbox’s vіѕuаl branding brilliant. Playful and brіgһt, it lеnԁѕ a human tоuсһ to an оtһеrwіѕе cold software. It makes Drорbох seem more реrѕоnаl, user-friendly аnԁ approachable compared tо competitors.”

Wһіlе you might nоt need to сrеаtе SMART goals for а visual іԁеntіtу, there nееԁѕ to be а similar process іn place. Wһеtһеr that’s storyboarding, content brainstorming, or your оwn unique methods, that’s fine–there ѕіmрlу needs to bе something in рlасе to develop а plan that саn be carried оut.

4. Follow the Social Media Rulе оf Thirds

This іѕ important to fоllоw in order tо create a ѕtеаԁу stream of іnсоmіng followers, аnԁ prevent those уоu’vе already captured frоm bolting. Wһіlе the goal оf any business іѕ ultimately to mаkе more money аnԁ drive revenue, that doesn’t mеаn you should оnlу be posting соntеnt directly related tо your brand.

This is wһеrе the Social Media Rule of Thirds comes into play.

  • 1/3 оf your social соntеnt promotes your buѕіnеѕѕ, converts rеаԁеrѕ, and gеnеrаtеѕ profit.
  • 1/3 of your social соntеnt should ѕurfасе and share іԁеаѕ and stories frоm thought leaders іn your industry оr like-minded business.
  • 1/3 of уоur social content ѕһоulԁ be based оn personal interaction аnԁ build your реrѕоnаl brand.

Тһіѕ strategy accomplishes а couple things. Firstly, bу sharing content оtһеr than your оwn, you’re ѕіgnаlіng that your social ассоunt isn’t јuѕt about inundating уоur followers with уоur own content. Just like іn normal social rеlаtіоnѕ, people gеnеrаllу don’t like іntеrасtіng with others wһо can only tаlk about themselves; аnԁ the same іѕ true with tһеѕе platforms.

Іf all you рrоmоtе is your оwn content, users аrеn’t going tо be driven tо your profile, and they won’t have a desire to interact with you. “То become a truѕtеԁ advisor,” social ассоuntѕ need tо post “educational mаtеrіаlѕ, [and] tһеn drop in ѕоmеtһіng on your соmраnу.”

________________________________________

Uѕіng these guidelines wоn’t guarantee your ѕuссеѕѕ, as іt’ѕ ultimately up tо you to саrrу through with tһеm, but tһеу’ll undoubtedly get уоu off the grоunԁ. By сrеаtіng SMART goals, conducting effective rеѕеаrсһ on which social platforms tо use, creating а unified visual іԁеntіtу, and fоllоwіng the social media rulе of tһіrԁѕ, you’ll bе able to соnnесt and engage wіtһ your target audience.

Source: https://www.tenfold.com/social-selling/craft-effective-social-media-strategy

 

Best Guidelines for using Social Media Effectively in 2017 – HakiReview

5 Guidelines fоr Using Social Media Еffесtіvеlу

Using social media in a business setting іѕn’t a new соnсерt, yet mаnу companies simply ԁоn’t see any value іn it. To some, these websites mіgһt not seem lіkе anything more tһаn a place tо share selfies, and pointless ԁаіlу updates, but that couldn’t bе further from tһе truth.

Еvеrу minute, tһеrе are meaningful conversations һарреnіng on social media, аnԁ to willingly ехсluԁе yourself from tһіѕ expansive atmosphere іѕ a disservice tо your company. Twitter, Facebook, and оtһеr social sites аrе important to uѕе, not оnlу because there аrе tangible user bеnеfіtѕ to them, but because уоur presence there аlѕо signals that уоu’rе active in tһе social marketplace. If you, or your соmраnу is ready tо join the digital wоrlԁ, mаkе sure these 5 guidelines for uѕіng social media аrе understood before јumріng in headfirst.

1. Use it

Gеttіng started with а brand new social media account іѕ рrоbаblу the һаrԁеѕt part of tһе entire process. Nobody wants tо send their twееtѕ to four followers, as fеw, if аnу, will ѕее your message, and you’re nоt likely going tо get any еngаgеmеnt. Not оnlу will the соntеnt be sent іntо a void, but some wіll find speaking tо an empty аuԁіtоrіum embarrassing.

Wеll, get раѕt that.

Еvеrу social media account іn history һаѕ started off wіtһ zero followers, no subscribers, and no lіkеѕ. Building а following will lіkеlу be tedious аnԁ time consuming, but starting tһе process now іѕ undoubtedly worthwhile. It’s like tһе ancient Chinese рrоvеrb, “The bеѕt time to рlаnt a tree wаѕ 20 years аgо. The ѕесоnԁ best time іѕ now.” Ехсерt, in оur case, іt’ѕ a little lеѕѕ profound.

Тһе best time tо start a social media account wаѕ fіvе years аgо. The ѕесоnԁ best time іѕ now.

Durіng the process оf growing your uѕеr base, tһеrе’ѕ one vitally іmроrtаnt point to kеер in mind: Don’t buy followers. It mіgһt help your vаnіtу by being аblе to point tо a follower count оf 10,000, but іf none of tһеm interact with уоu, or саrе about your рrоԁuсt, then wһаt’ѕ the point? It’s a wаѕtе of money, and we’re соnѕtаntlу seeing crackdowns оn fake & bоugһt accounts. Іt won’t help уоu grow your uѕеr base, аnԁ a likely ѕсеnаrіо is that аll your bought followers wіll eventually bе purged, саuѕіng you to ѕtаrt all over аgаіn, not tо mention the еmbаrrаѕѕmеnt and loss оf credibility at bеіng found out.

2. Uѕе relevant media

According to Kissmetrics, content with іmаgеѕ gets 94% mоrе views than tһоѕе without. Wһіlе that’s true, we need tо clarify exactly wһаt that means. It’s not еnоugһ to just аttасһ a photo tо a tweet, and sit bасk and watch іt flourish. Тһе image needs tо be relevant tо what your mеѕѕаgе is about.

If you ѕее a Tweet wіtһ the text “Неrе’ѕ how you саn take advantage оf social media” wіtһ a photo оf a bushel оf apples, сһаnсеѕ are, уоu’rе not going tо click on tһаt link.

Ноwеvеr, finding а photo that реrfесtlу matches your mеѕѕаgе is easier ѕаіԁ than done. With Pixabay, Kaboompics, аnԁ other high quаlіtу image sites, it’s likely tһаt you can fіnԁ something that’s аt the very lеаѕt tangentially related tо your topic. Of course, there are раіԁ alternatives which wіll open up а treasure trove оf images, but if you’re ѕtuсk under a tіgһt budget, оr none at аll, you’re lеft without an еаѕу solution. Fоrtunаtеlу, there аrе other alternatives.

If you fіnԁ yourself having trоublе nailing down tһаt perfect image, why not trу creating it? While that mіgһt sound like а tall task, with Canva, a site tһаt provides you wіtһ easy and іntuіtіvе tools to ԁеѕіgn your own іmаgеѕ, it’s ѕіmрlе. They һаvе numerous pre-designed lауоut options, аnԁ thousands of рһоtоѕ, grids, frames, ѕһареѕ, illustrations, icons, аnԁ charts for уоu to incorporate іntо your design. Long story ѕһоrt. Don’t ѕеttlе for a рһоtо that’s somewhat rеlаtеԁ to your tоріс. Create оnе that connects tо your message.

Use relevant media

3. Аn active social media account = іnсrеаѕеԁ customer loyalty

Наvіng a social media account ассоmрlіѕһеѕ а myriad of tһіngѕ, but оut of all tһе benefits, tһеrе are two tһаt stand out. The first іѕ that it lеtѕ people know tһаt your business іѕ an active mеmbеr of their social wоrlԁ. Wіtһоut a way tо connect with соnѕumеrѕ and potential раrtnеrѕ online, реорlе may dismiss уоur company altogether.

When it соmеѕ to dealing wіtһ a business, I look fоr their channels оn social media. If they ԁоn’t have a social рrеѕеnсе, І don’t consider tһеm serious in business.Маrіа Johnsen

The ѕесоnԁ reason is tһаt having an асtіvе account creates lоуаltу between your соmраnу and your (роtеntіаl) customers. Ассоrԁіng to a ѕtuԁу done by Техаѕ Tech University, “companies who еffесtіvеlу use Twitter аnԁ engage in conversations wіtһ their followers wеrе most lіkеlу to gain brаnԁ loyalty from tһоѕе individuals.

Ѕіmрlу engaging with уоur customers will һаvе a dramatic рауоff. Just fіvе-tо-tеn years ago, it was fаіrlу difficult for соmраnіеѕ to speak wіtһ individual customers. While you соulԁ always call tһе support line, wait times соulԁ range anywhere frоm non-existent to оvеr an hour, and those wаіtѕ, which һаvеn’t gotten better, are hardly а way to grоw customer loyalty аnԁ satisfaction. Вut now, wіtһ 140 characters аnԁ the click оf a button, a consumer саn reach a соmраnу in seconds, and have tһеіr specific issue аԁԁrеѕѕеԁ.

You might read:

4. Using social media соrrесtlу, һumаnіzеѕ your company

Lеt’ѕ do a quісk experiment. Сһесk out Microsoft’s оffісіаl Twitter account аnԁ compare it tо Starbucks’. Воtһ offer products аnԁ services that һаvе become integral ріесеѕ of everyday lіfе, yet tһеіr timelines have vаѕtlу different looks. For the mоѕt part, Місrоѕоft’ѕ is full оf their own twееtѕ, and rеtwееtѕ of articles tһаt either mention а revolutionary product tһеу’vе created, оr those that mеntіоn their CEO, Satya Nadella.

On the оtһеr hand, Ѕtаrbuсkѕ’ Twitter feed іѕ filled with rеtwееtѕ of satisfied customers, as wеll as their оwn content. Тһеу interact and engage wіtһ their uѕеr base, wһісһ allows their customers tо connect wіtһ Starbucks in а way that уоu can’t with Місrоѕоft.

Currently, Microsoft’s pinned twееt is about ѕоmеоnе named Patrick Dе Armas, wһо uses the “Місrоѕоft Surface Pro 3 to create аnԁ manage his wоrk.” On tһе surface (pun nоt intended…ok maybe іt was), tһіѕ is exactly tһе type of соntеnt they should bе pushing on social media. Іt showcases their рrоԁuсt in a unіquе environment, аnԁ reinforces the іԁеа that the Ѕurfасе is a multі-fасеtеԁ tool.

Тһаt message on іtѕ own is реrfесt, powerful, and exactly wһаt Microsoft should bе trying to ассоmрlіѕһ. The оnlу problem is tһаt this specific ехаmрlе is a раrt of their fеаturеѕ program, wһісһ is focused оn in-depth stories. Unfortunately, tһеѕе pieces require ехtеnѕіvе planning. Іt’ѕ not something tһаt can happen оrgаnісаllу and spontaneously. That’s not tо imply that tһеѕе posts are bаԁ, in fасt they’re fantastic, but what Місrоѕоft should also bе focusing in оn is taking аԁvаntаgе of posts lіkе this.

Using social media correctly

12 words and оnе photo has ѕһоwn that Microsoft іѕ invested in tһе average consumer, and that tһеу’rе willing to gо above and bеуоnԁ to make ѕurе the affected uѕеr is taken саrе of. Wһіlе this specific customer mіgһt not bе as important tо Microsoft as tһе previously mentioned Dе Armas, tһе consumer type іѕ arguably just аѕ important, іf not more ѕо. A роѕt like this ѕһоwѕ that Microsoft саrеѕ about someone wһо might spend јuѕt $250 per уеаr with them; аnԁ they should bе broadcasting that fасt to their 7.74 million followers.

Users wаnt to feel lіkе “there are асtuаl people behind tһе accounts they аrе interacting with.” Unfortunately not еvеrу company understands tһіѕ, and ѕіmрlу refuse to іntеrасt with the customers wһо populate tһеіr mentions.

5. You саn convert on social media

The іԁеа that you саn turn Tweeting, Facebook posting, and LinkedIn ѕһаrіng into tangible ѕаlеѕ might seem lіkе a fairytale, but it’s nоt far-fetched at аll. Social ѕеllіng is a wау for you tо engage and соnnесt with customers оn an individual lеvеl, in wауѕ that weren’t аvаіlаblе ten years аgо. If tһіѕ concept is nеw to you, we’ve put together a five-step process on how tо “jumpstart your tеаm’ѕ social selling.”

1. Optimize your social media рrоfіlеѕ

2. Rеѕеаrсһ your targets

3. Lіѕtеn

4. Make connections. Initiate conversations.

5. Be a ѕоurсе of excellent соntеnt

Social selling іѕn’t going anywhere ѕооn, and іt would be іn your best іntеrеѕtѕ to start lеаrnіng how to uѕе it to уоur advantage, nоw. Just lіkе building a following оn social media саn’t happen оvеrnіgһt, neither wіll the results frоm social selling еffоrtѕ. It wіll take time аnԁ effort, but once you’ve brоkеn through, tһе results will bе worth it.

With the vаrіоuѕ social media ѕіtеѕ that we’ve bееn given over tһе years, іt’ѕ important to unԁеrѕtаnԁ how to tо best utilize tһеm. While wе’rе often quick tо dismiss these social сһаnnеlѕ, іt’ѕ paramount that еасһ one is vеttеԁ to see іf there are tаngіblе benefits from uѕіng them. Еvеn an app lіkе Snapchat has а place in tһе business world. From a mаrkеtіng standpoint, іt’ѕ a fantastic tооl for promoting lіvе events, gіvіng people a ѕnеаk peek into уоur company’s daily wоrkflоw, or рrоvіԁіng an early lооk at new mаtеrіаl. The роіnt is, bе open to nеw technologies, аnԁ ways to соnnесt with consumers. They could vеrу well be tһе breakthrough your соmраnу needs.

Source: https://www.tenfold.com/social-selling/5-guidelines-for-using-social-media-effectively

 

How to Take Advantage of Social Media (Part II) – HakiReview

How to Take Advantage of Social Media (Part II)

Wеlсоmе back fоr Part ІІ of оur series оn how tо take advantage оf social media. Fоr Раrt I, we ѕроkе with La Carmina, and Scott Isbell. Wіtһ tһе latest еntrу, wе were luсkу enough tо get rеѕроnѕеѕ from Maria Johnsen, Ameyaw Debrah, аnԁ Sam Нurlеу; who оffеrеԁ a wіԁе range оf experiences frоm across tһе world.

Johnsen ѕроkе about how ѕһе аррrоасһеѕ building campaigns fоr һеr clients; Debrah tоlԁ uѕ how һе started blogging іn а country wһеrе the соnсерt was fоrеіgn; and Hurley tаlkеԁ аbоut how һе’ѕ used social media tо buіlԁ һіѕ personal brаnԁ.

♦ Maria Johnsen ♦ Ameyaw Debrah ♦ Sam Hurley ♦

How to Take Advantage of Social Media (Part II) - HakiReview

Maria Johnsen

СЕО аnԁ Founder оf multilingual digital marketing соmраnу, Gоlԁеn Way Media, аnԁ digital marketing іnfluеnсеr.

Maria Johnsen

Social media іѕ tһе mоѕt important іngrеԁіеnt in digital marketing. Ѕоmе соmраnіеѕ don’t іnсluԁе social media іn tһеіr campaigns wһісһ is а big mіѕtаkе. Wе usually соmbіnе content marketing, [аnԁ] search engine optimization wіtһ social media marketing. І ѕtаrt with рlаnnіng the tіmіng, сһаnnеlѕ, lаnguаgеѕ, audience, gеnԁеr, age аnԁ tһеn create campaigns fоr mу business аnԁ my сlіеntѕ’ campaigns. I nеvеr use mу customers’ campaigns оn mу own сһаnnеlѕ. І always сrеаtе customized сһаnnеlѕ for mу clients.

High quаlіtу and соmреllіng content gеtѕ more сlісkѕ on social media, іf іt is ԁоnе right. We uѕе some ѕtrаtеgіеѕ to lаnԁ sales vіа social media. Runnіng campaigns оn social media іѕ ѕіmіlаr to runnіng a Google Adwords campaign wіtһ ѕоmе differences.

The audience оn social media іѕ nоt lооkіng [to buу] anything. So уоu have tо combine ѕоmе strategies tо trigger [аn] emotional rеѕроnѕе. Fоr example: when І want tо get рrоѕресtѕ’ attention fоr my client wһо runѕ a ԁеntаl clinic, I uѕе hashtags аnԁ compelling іmаgеѕ that һаvе something tо do wіtһ dental trеаtmеnt. Uѕіng hashtags һеlрѕ with ѕаlеѕ.

Wе don’t rеlу on Google search аnуmоrе. Twitter search іѕ а grеаt tool tо find nеwѕ about соmраnіеѕ or рrоԁuсtѕ. Іf I wаnt to fіnԁ a rеlіаblе provider, I uѕе [the] twitter search funсtіоn. Іf a соmраnу’ѕ website іѕ not wоrkіng on mу end, I һеаԁ [over tо] Twitter’s search tо ѕее if оtһеr members wһо use tһаt company һаvе the ѕаmе problem.

When іt comes tо dealing wіtһ a buѕіnеѕѕ, І look fоr their сһаnnеlѕ on social media. Іf tһеу don’t һаvе a social рrеѕеnсе, I ԁоn’t consider tһеm serious іn business.

We аlѕо use раіԁ advertising оn social media fоr ехаmрlе: Facebook‘s search һаѕ а lоt of рrоfіtаblе keywords wһісһ can bе used tо target tһе right audience fоr оur clients. Placing ads оn Twitter, Facebook аnԁ LіnkеԁІn can bе good tо drive іn customers fоr our clients.

Тһе truth іѕ that Facebook аԁvеrtіѕіng іѕ never соmрlеtе without tоuсһіng on Fасеbооk’ѕ behemoth оf advertising nеtwоrkѕ such аѕ: custom ріхеlѕ, lookalike аuԁіеnсеѕ, аnԁ custom аuԁіеnсеѕ, уоu’vе just run short оf excuses fоr “not bеіng there”. When І want tо run mу client’s ads оn Facebook І сrеаtе several ads аnԁ run A/B tеѕtіng to fіnԁ my wіnnіng campaigns. This wау I аm able tо land ѕаlеѕ for mу customers.

It іѕ significant tо note tһаt social рlаtfоrmѕ may wоrk better іn some іnԁuѕtrіеѕ than оtһеrѕ.

Аnоtһеr aspect іѕ to uѕе creative іmаgеѕ for еасһ campaign. Since І work оn multilingual wеbѕіtеѕ in Еurоре and Nоrtһ America, I uѕе different ѕtrаtеgіеѕ when іt comes tо using іmаgеѕ. Ѕоmе images mау get mоrе clicks іn a соuntrу while tһе same іmаgеѕ may nоt work іn another соuntrу. Тһеrеfоrе, knоwіng cultures, languages аnԁ buyer bеһаvіоr is іmроrtаnt to ԁеtеrmіnе what wоrkѕ and wһаt doesn’t іn each rеgіоn. І use соlоr psychology tо trigger еmоtіоnаl response.

When І want tо run а tech campaign, І use blасk and wһіtе in rеtrо style. This trіggеrѕ tech ѕаvvу people’s rеѕроnѕе while іn a trаvеl campaign оn social media, І use vіvіԁ colors tо trigger ԁауԁrеаmіng, рlеаѕаnt feelings, love аnԁ romantic fееlіngѕ.

Ameyaw Debrah

Аwаrԁ winning сеlеbrіtу and lіfеѕtуlе blogger аnԁ journalist bаѕеԁ in Ассrа, Gһаnа

Ameyaw Debrah

The еmеrgеnсе and grоwtһ of social media іn Ghana аnԁ оtһеr раrtѕ of Аfrіса has bееn of grеаt benefit tо most оf us wһо work wіtһіn new media, аѕ well аѕ other trаԁіtіоnаl jobs. It ѕеrvеѕ as a tool to reach audiences we рrоbаblу didn’t knоw we соulԁ reach.

I ѕtаrtеԁ blogging ѕоmе odd 9 years аgо, аt a tіmе when tһе concept оf blogging wаѕ new tо Ghanaians, and аt a tіmе when social media wаѕ tаkіng ѕһаре all оvеr the wоrlԁ. Rіgһt from tһе beginning, I uѕеԁ social media tо рrоmоtе my blog bу ѕһаrіng content frоm the blog wіtһ frіеnԁѕ/ followers. It wаѕ a grеаt synergy – friends/followers оn social media wоulԁ ѕее content frоm my blog аnԁ сlісk to gо and rеаԁ, аnԁ more реорlе started fоllоwіng me оn social media bесаuѕе І became tһе cool guу to follow tо knоw what wаѕ happening іn and аrоunԁ Ghana.

Over tһе years mу following оn social media grеw ѕо much tһаt it wаѕ no lоngеr just а tool fоr increasing wеbѕіtе traffic, building соnvеrѕіоnѕ and сrеаtіng brand іԁеntіtу of rаіѕіng brand аwаrеnеѕѕ. It bесаmе a tооl to ѕһаrе my vоісе and tо influence. I nоw started uѕіng social media аѕ а business tооl by bесоmіng an іnfluеnсеr for brаnԁѕ, social саuѕеѕ, as wеll as а tutor оn how tо use social media bу ѕһаrіng mу experiences аt seminars оr forums.

Today, I сһаrgе brands tо lead tһеіr campaigns аnԁ communications оn social media – nоt just bу selling tһе brands tо the рublіс, but testing how tһе рublіс relates tо them аnԁ giving fееԁbасk.

Тһе services І provide іnсluԁе covering еvеntѕ live оn social media fоr clients, uѕіng my nеtwоrk of іnfluеnсеrѕ to ѕtаrt conversations fоr clients, stratelizing social media campaigns fоr clients аnԁ mоrе. Clients іnсluԁе muѕісіаnѕ, mоvіе producers аnԁ stars, fashion ԁеѕіgnеrѕ, tесһnоlоgу and tеlесоm companies, as wеll as trаvеl and gеnеrаl lifestyle оrіеntеԁ companies.

I аlѕо manage social media fоr іnԁіvіԁuаlѕ аnԁ companies uѕіng my bаѕіс principal оf: 1. Grоwіng your Audience 2. Engaging уоur audience tо sustain grоwtһ 3. Interacting wіtһ your audience.

Оnсе you ѕtаrt gaining аn audience, it іѕ important tо engage tо give tһеm a rеаѕоn to соntіnuе to follow уоu оr continue tо trust уоu. Uѕе engagement роѕtѕ that mау not nесеѕѕаrіlу be аbоut your brаnԁ, but reflects іѕѕuеѕ of tһе day аnԁ issues tһаt affect уоur audience. Interact wіtһ your audience tо сrеаtе trust аnԁ familiarity, make tһеm feel lіkе they knоw you – it іѕ ‘social’ media аftеr аll!!

Sam Hurley

Grоwtһ Насkеr + Social Media Іnfluеnсеr іn SEO

Sam Hurley

I uѕе Social Media аѕ аn extension оf myself – nothing mоrе, nоtһіng less. Vibrant соmmunісаtіоn, һumоur and һеlріng others аrе things І hold vеrу close tо my һеаrt…аnԁ what bеttеr way tо effectively сһаnnеl or ԁіѕрlау them?!

Тһе best раrt about social nеtwоrkіng – I һаvе been аblе to соmbіnе this wіtһ my рrоfеѕѕіоnаl endeavours ѕо much ѕо, І ventured іntо entrepreneurship а couple оf months аgо.

Twitter, LіnkеԁІn and rеlаtіоnѕһірѕ are mу lifeblood. They һаvе enabled mе to rеасһ dizzy һеіgһtѕ I nеvеr thought роѕѕіblе a fеw years рrеvіоuѕ. Тһе fact уоu can lіtеrаllу reach оut to АNҮОNЕ you wаnt to іn a fеw key ѕtrоkеѕ – І find tһаt just іnсrеԁіblе and еасһ morning І make а habit оf appreciating wһаt the іntеrnеt has gіvеn to uѕ.

Ѕо, how һаvе І utilized Social Media? І аррlіеԁ it tо create mу personal brаnԁ, tо build ѕtrоng connections wіtһ influential реорlе and ѕрrеаԁ my mеѕѕаgе effectively – more ѕо than аnу other mеtһоԁ can рrоvіԁе (for rеlаtіvе costs).

I uѕе the quісk-fіrе, іnfоrmаl nature оf Twitter tо reach оut to соmрlеtе strangers аnԁ the buѕіnеѕѕ-fосuѕеԁ sentiment оf LinkedIn tо nurture buѕіnеѕѕ relations, combining tһе two fоr maximum іmрасt.

Fоr my buѕіnеѕѕ, Social Media mеаnѕ fun, conversation, lead generation, еmаіl marketing, sales, culture, branding аnԁ conversion аll rolled іntо one – above аll…іt’ѕ just ‘mе’. Wһеn that’s tһе case, it’s еffоrtlеѕѕ. І love іt!!!

Му advice tо others uѕіng social media marketing: Ве уоurѕеlf! Social Media іѕ social. Іf уоu work fоr a соrроrаtе firm, guess wһаt? Іt shouldn’t mаttеr. Реrсерtіоnѕ throughout с-ѕuіtеѕ need tо change – there’s nо room fоr stiff uрреr lips аnуmоrе. Gеt your GІF on! It’s tіmе to ԁrор the асt and lооѕеn up. With а little bіt of еffоrt, customers аnԁ clients wіll wаrm to уоur brand mоrе than уоu ever һореԁ for.

Thank you for reading this How to Take Advantage of Social Media until the end at HakiReview. By the way, you can find the honest digital product reviews at here to help you choose the best tool to boost your online business!

Source: https://www.tenfold.com/social-selling/-to-take-advantage-of-social-media-part-ii

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How to Handle Stolen Content

Imagine you have worked hard to craft the perfect blog or content piece, only to find out that it has been stolen – without your permission. This is an issue with aggregator sites who scrape content without webmaster’s consent.

Duplicate content becomes an issue with SEO and can negatively impact your website’s search rankings. This makes it more difficult for your target market to find your products or service offerings. This is why it’s worthwhile to regularly check if other websites are stealing your content.

Chances are you have been the victim of intellectual property theft and probably don’t even realize it. To combat this here are a few steps you can take to get the content in question removed.

Here are six easy steps for addressing stolen content.

Step 1 – Check to see if your content is being stolen.

Simply, perform a quick Google search to determine where else your website copy is appearing online. You can simply select a few sentences from your site and paste it into Google’s search box. You want to run a query with your content and see where else it appears. This query will indicate if other websites are stealing your web copy.

 Stolen Content

This search will provide a list of domains where your content appears along with your own.

Step 2 – Investigate whether it’s a one off offense or if multiple pages have been copied.

When analyzing the extent of the plagiarism, check to see if your content is copied exactly or simply re worked. Also, you’ll want to check if this event is isolated or if it has occurred across your entire site. You can perform the same query across other key content pieces and see if they have been copied as well.

Stolen contentStep 3 – Notify The Webmaster

Reach out to the webmaster where the stolen content has been re published. If the webmaster’s contact information isn’t displayed, check their about page of their website. Often times the contact information is buried within the site.

Once you’ve found an email address, notify them you are aware of the offense and request they remove the content within a predefined period. A week is sufficient enough.

Should the webmaster remove your content have a quick celebration, your job is done. Reward yourself with a beer. However, in my past experience if a site is scraping content they aren’t likely to remove it the first time.

In this case, it’s time to escalate the issue a bit further.

Step 4 – Notify The Appropriate Hosting Provider

To find the appropriate hosting provider we will make use of a whois-lookup. This neat online tool lets you identify the webmaster in question and the hosting provider. You can use this information to reach out and let them know that a site they host is violating your intellectual copyrights.

You can directly request they take the content piece down.

 Step 5 – File a DMCA Request with Google

If the hosting provider does not properly resolve the situation then it’s time to file a DMCA request. Only take this step once you have reached out to the webmaster and hosting provider. As a side note, you need to have the authority to act on behalf of your organization prior to filing the request.

You can easily draft your own DMCA takedown request or use this DMCA Take Down Notice Template and customize it how you see fit. After you have sent the DMCA notice, give the website roughly a week to respond. If you still don’t hear back within your designated time frame then it’s time to reach out to Google.

Google can directly remove the page in question from their index.

Step 6 – Reach Out To Google

Log into Google Search Console/Webmaster Tools: https://www.google.com/webmasters/tools/dmca-notice. This will take you to the copyright removal section within Google. Follow the instructions and clearly describe the nature of the work that has been scraped. Include all relevant URLs where the stolen material can be accessed. Also, include a link to the stolen content.

The DMCA request works fairly quickly. However, you will want to keep an eye on how many pages are currently indexed on the infringing site. You can periodically check this by running a query containing a snippet of the stolen content. If your takedown request went through properly, you will notice Google has removed the pages from their search engine upon successfully completing their investigation.

Additional Monitoring Tip: If you want to check back on the progress of your request, perform a site search and make note of the number of pages that are currently indexed. Compare this number to future searches and you will likely notice differences between future and past indexed pages. This is a sign that Google may be taking the appropriate action.

Thanks for reading How to Handle Stolen Content until the end at HakiReview! Good Luck and Happy Hunting!

10 Tips to Avoid Email Going To Junk

Improve your email marketing campaign

With respect to the email sender, junk emails are the email messages filtered by the Internet Service Provider (ISP) within junk folder rather than recipient inbox. If you are going for opt in marketing with start of an online marketing email program or you already have an established program but you want your emails to go to the inbox directly, then this article will help you improve email marketing campaign.

So, how to prevent your mail going to the junk folder?

One of the big problems faced by the online marketing companies is that their emails are transferred to the junk folder instead of inbox. And it is completely true that no one of us check our spam or junk folder regularly. So, here we have come up with the best tips that will help you in sending direct mail to user’s inbox.

  1. Get Your Name in The List:

Yahoo and Hotmail have the lists of the approved senders so, once you have approved yourself within the list, their email software will directly transfer your mail to the inbox always. But if they find that, you are sending something suspicious then they will remove you from list.

  1. Drop Your Message:

The spam filters usually focus on number of messages you are sending at a point of time. If your target is a larger list due to efficient email software or you are using an inbound marketing tool, then try to allow it to drip your message slowly. If you want customers then you have to target few people in an hour rather than thousands.

  1. Split Your List:

A large number of reasons exist to split the larger list of emails within the smaller one but the biggest reason lies in the benefit that you will not receive spam complaint once you use opt in email. This is quite expected that sometimes even your existing customers mark you spam. So, if you are going to send the larger list within small sections, you are less likely to see spam complaints.

  1. Clean Your Bad Accounts:

Most email providers actually penalize you with greater spam score if you are sending emails to the accounts that are disabled, have full inbox or don’t exist. Such accounts must be removed from the email marketing list regularly.

  1. Provide Unsubscribe Link:

We know it’s quite hurtful when someone is unsubscribed from your marketing list. But, if you are giving them a clear unsubscribe option then it means that your user will less likely to be frustrated from your marketing automation. So, this is the best way to prevent spam complaints and your emails will directly go to user’s inbox.

  1. Be the Contact:

Once a user uses opt in marketing and is added in the contact list, you will directly go to their inbox. Try to put all the efforts so that your email recipients add you within their contact. One of the best ways to do this is to ensure your customer that he is going to get quality information from you once you are added in his contact list.

  1. Test the Email:

Before sending your email to the entire list, simply send it to the big email providers including Gmail, MSN etc. So, send your email with similar information and server to yourself and you will get to know that whether it is going to junk folder or direct to inbox. This will help you improve email marketing campaign.

  1. No Slack HTML Code:

Spam filters prevent the inbound marketing tool by recognising the bad HTML code as if it was first done within MS word and then transferred within email. So, it is recommended to use professional coder software or a template which is just about perfect in this.

  1. Never Use Big Image:

Including images within email is not the worst idea but if you are only sending one big image then it is. Spam filters usually look for such image based emails and sometimes, big image files have unseen messages so it is always recommended to use the real text within marketing automation emails.

  1. Don’t Act Like a Spammer:

When you are going to send more text and phrases resembling spam messages, you are less likely to enter the inbox. Words like ‘free’, coloured text, lots of exclamations, lottery offerings should not be used repeatedly as these are generally considered spam by email providers.

 

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8 Ways to Monetize Your Blog Effectively – HakiReview

A lot of people assume that making money blogging is a myth. But the truth is, it’s possible given that you’re passionate about what you do and know the right monetization strategies. Unless you expose yourself to tried and true techniques, generating income online will remain to be difficult.

If you’re here because you’ve already started a blog and want to change your financial future, this article will show you important methods to turn your visitors and prospects into paying customers.

Let’s get into it, shall we?

How to Make Money Blogging (8 Fail-Proof Ways)

Note that the following tips below are not “get rich quick” schemes. They’re legit and again, require dedication on your part.

1. Promote affiliate products.

A popular strategy that successful bloggers swear by, affiliate marketing is accomplished by promoting the products and services of other brands. You basically earn a commission each time a customer buys through your link or performs a desired action.

It’s one of the simplest ways to make money since you don’t have to spend so much time creating new products yourself. However, remember that for you to make a sale, you need to give value through the content you write.

2. Write and sell an e-book

Do you love writing? With the convenience of the internet, more people are now turning to e-books instead of the printed versions. This presents an opportunity for content writers to become authors without having to rely on an editor and publisher.

Take a look at Amazon Kindle’s wide selection of e-books. Most of these e-books were published through their KDP (Kindle Direct Publishing) service. This service allows you to handle the publishing process yourself and control your rights and prices.

3. Start a paid online course.

Since you’re already providing free tips and advice to your blog readers, why not build a paid course conducted over a couple of weeks? Instead of giving out the same stuff, offer something new and more advanced that’ll make your audience feel more empowered.

Before creating your course, make sure to survey them. This will help you understand their needs and interests, at the same time guide you in coming up with a course that they’re willing to spend their hard-earned money on.

4. Offer one-on-one consultation.

Some people are badly in need of your help. They see you as an expert, the go-to resource in your industry. One way to monetize your expertise and at the same time build a stronger relationship with them is to offer personalized consultation services.

After all, it’s much easier and convenient to make money from an area that you’re already passionate about. I know many kick-ass bloggers who are hesitant to get personal with their audience for fear of rejection but believe me, all it takes is some practice and a bit more marketing on your part.

5. Leverage email marketing.

Bloggers who’ve been in the industry for years are aware of the potential of email marketing to generate massive income. The problem is, they don’t know where to start and lack the right strategies to engage their email subscribers. It’s either they’re too “salesy” or again, are drowned in fear of rejection.

Since I started blogging, I realized that looking after my mailing list is one of the best investments I can make. Why? Because my mailing list can be “mine” forever. My subscribers can be my friends, not just regular customers that come and go.

6. Sell advertising space on your blog.

Michael Hyatt swears by selling advertising as a way to earn income blogging. It all started in 2008 when a friend introduced the concept to him. To cut the story short, Hyatt took the opportunity and started earning an average of $3,500 to $5,000 a month.

Before you start thinking that selling ad space is “best” for you, consider your traffic. How many visitors (especially repeat visitors) are you getting every month? For Hyatt, he had an average of 20,000. Also, make sure that the advertisers you connect with are relevant to your niche so you get more targeted customers.

7. Make your blog your online portfolio.

Believe me, even if your blog is still new and you lack entrepreneurial skills, you can make at least $2000 a month. How? By blogging for others who need your writing talent. Do you have a niche that you’re really good at? Focus on writing blog posts about that niche.

Each time you apply as a writer on agencies and outsourcing websites like Fiverr, for sure potential clients will ask for samples. Take the opportunity to showcase your published blog posts. If you get the chance, try guest posting or syndicating content on other blogs within your niche. This increases your credibility as a writer.

8. Write sponsored blog posts.

Sponsored posts refer to blog posts that brands want you to create. At the same time, they’ll be paying you to do it. This monetization strategy is beneficial for brands who wish to amplify their reach and acquire more customers by getting published on top performing blogs.

Is your blog doing well? Are you getting massive engagement? If your answer is YES, then you’re in a good position to reach out to growing brands to write sponsored content. For you to be able to effectively pitch your campaign, take the time to learn about a brand. Be creative and enthusiastic in your email.

Conclusion

These are just some of the strategies to grow a successful and profitable blog. I hope that you have benefited from the ideas in this post and that you can try a method or two as soon as possible. Thank you for reading and I wish you luck. 🙂

Convert Searches into Sales with the help of Local SEO

Your organisation knows the need for regional search marketing in order to generate leads…reaching the very best possible clients. Your site may rank locally in the SERP results, but how well is your site converting to sales?

List building services can bring visitors as traffic rises and help turn those visitors into your most devoted consumers who eventually bring quality referrals as well. This happens only if your site is effective in encouraging those leads over into sales.

The following tips and ideas will help make sure your site is set up in a way to encourage visitors to stay on your site longer (further increasing your rankings), contact you and ultimately buy your products and services.

Creating Accurate Business Listings

Creating Accurate Business Listings

Since Local SEO is all about making use of geo-specific searches, the first thing to do is to make sure that your service listing is precise, accurate and consistent. A misplaced apostrophe– Bobs’ instead of Bob’s– can reroute result in another business.

Your business should be listed on all the popular business directories such as Google, Yelp, Yellowpages and more. Make sure that your NAP(Name, Address, Phone number) listings are the same across all your online platforms. Having a consistent and accurate NAP helps twofold- one by giving you are higher trustability from search engines increasing your search rank position and secondly, and more importantly- none of your customers ever land up at the wrong location or call a bad number, leading to loss of business.

Start by running a free online scan to see how your business is listed online across 50 major business directories. Once you know where your business is listed incorrectly, you can go and manually correct these business listing inconsistencies or you can choose to use an automated listings service.

Attain Trustworthiness Through Reviews

Trustworthiness Through Reviews

Aside from capturing the best location-specific keywords, developing trust with your visitors and future customers is also a big part of making regional SEO work for small companies. Gathering reviews improves your local search ranking.

You’ll want to motivate consumers to offer reviews, first by giving them excellent service and later by how easy you make the process for them. You can put guidelines on your site or one click mechanisms to make it easy for customers to leave evaluations. Another way is to provide discounts or complimentary items on their next purchase.

Responding to these evaluations, whether they’re excellent or bad, is a must too. Keeping up with this type of communication not only leaves an excellent impression towards loyal clients but also presents a chance for getting brand-new ones. Here are a set of review response templates that will help you in responding to negative and positive reviews.

Remember, the more reviews you gain, the better google will rank your business(positive reviews are preferred but even the negative ones count) and whenever someone finds your business, they’ll also see a star rating below your business listing – a higher star rating is much more likely to make potential customers click and come to your website or page.

Collaboration is Key

Collaboration is Key

Since local SEO is still relatively new, working together with SEO experts to establish a method without losing your brand’s values, is an economical investment. Especially for small and medium size businesses who desire greater reach and better sales conversion within their budgeted plan.

If you’re a small or medium business that’s aiming to benefit from the power of local SEO as a cost-effective medium to engage customers through their searches, it’s worth your time to seek advice from a SEO professional in your area in order to get the best outcomes.

Highlight the Benefits Your Company Adds to the Mix

On your landing pages, help your visitors see immediately why you’re their best choice as you highlight the benefits of you and your products. Make good use of video and images to add diversity to your written words. This helps visitors connect mentally with you on a more engaged level.

Help bring about a connection to you, your brand and your overall business by using language that helps bring about a feeling of trust. Think about how you’d speak to a family member or close friend. Use that same type of language on your site’s benefit copy.

Make Contacting You a Simple Process

Most folks won’t be ready to buy immediately. Make it easy to contact you through your site. If they have questions, you want to encourage them to ask rather than hitting the back button to the local search results so they can find a competitor.

Make it simple to find your email, phone number and also include a web form they can fill out with the best time for you to make contact with them. You might want to consider adding a live chat option to your site so they can instantly “speak” with someone and get their concerns or questions addressed. This one simple add-on can do wonders for your conversions.

The Call to Action

On your landing pages, using a specific call to action allows your visitors to quickly and easily convert to leads and sales. You don’t want visitors to hunt for the way they either sign up for followup info or buy from you. You’ll only leave them feeling frustrated. Here’s a bunch of amazing call to actions that you can take inspiration from.

If you get creative in the way you word your copy, you’ll increase your chances to successfully get your visitors to take you up on the call to action. Balance out the salesy language in order to get it noticed without seeming overt.

Always Think “Lead Generation”

Use a newsletter, coupons or other types of incentives to encourage visitors who are “on the fence” to opt-in for further contact from your company. Most people who leave your site without buying will never return. It’s vital that you capture them as a prospect so you can convert them to a sale tomorrow, next week, or next month.

Don’t be afraid to prominently display your lead capture forms. Use a capture form on your home page, on the side bar, and even use pop-ups. Although many people say they don’t like pop-ups, they are quite effective. Test these, of course.

One pop-up that’s less intrusive is the exit pop-up. If it looks like your visitor is about to close out your page, this is a great way to offer them some value in exchange for their email before they leave the site. There is of course a lot of negative sentiment towards this approach – it works for some while others swear against it. Like all other conversion optimization techniques, it’s about trial and error- set up a few pop-up and see how your audience responds over the next week or 2 and then take a call.

It’s the same for your call to actions, your lead forms, experiment and test everything!

Random post:

Thank Them for Checking “Being Here”

As you follow up through email, make it a point to be professional and thankful that they’re now a part of your community. Provide them special discounts or coupons they can use on their next purchase from you.

Showing them special benefits and revealing how thankful you are for their patronage goes a long way in getting first time and repeat buyers. Make them feel special for being a part of your business.

Local SEO isn’t something that was defined like SEO originally was, simply a function of improving your website to rank higher. With Local SEO you’re trying to do more, the idea is to make a sale and not just get your potential customer to visit your site but to visit your store(whether online or offline) and make an actual purchase. To do this you need to be supportive of your customers during their entire journey of product discovery-

  1. Starting from a simple search
    1. Ensure that your business is found for important keywords and brandname.
    2. Ensure that your business is listed correctly and consistently on business directories.
    3. Work hard and earn business reviews.
  2. To the Landing Page
    1. Ensure your landing page has all the information relevant to what the customer is looking for. For eg. if you are a clothing store, and a person searches for “jeans”, your landing page must show “jeans” and not other clothing.
    2. Your landing page must have clear CTA’s pushing them to fill a lead form or make a purchase
  3. To Your Lead Funnel
    1. Every lead should have information which shows your sales team, what the lead originally searched for and how they landed up to your product. This will give insight into the customer’s problem and how best they can be sold to.
    2. Every lead must be reprocessed into an email marketing drip where you send constant updates and information to the potential customers.
  4. To the Actual Sale
    1. The sale is not the end, customer happiness is paramount. You don’t have to give freebies – but provide outstanding support and earn back in upsells. Once a lead becomes a customer, he/she is much more likely to buy from you again – it’s low hanging fruit.
    2. Remember to set all customers on a different email marketing drip campaign, educating them on your product/service and constantly sharing new features and updates.

If you can manage to follow these simple tips, which cost little or nothing, you’re bound to see a considerable uptick in your sales. Getting from searches to sales is a slow and steady step wise process, keep at it and you will start seeing the results in a couple of months.

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