If you’re a Shopify store owner looking to boost sales and attract more customers, then you’ve probably heard about the “Compare at Price” feature. But what exactly does it mean, and how can you use it to your advantage?
In this beginner’s guide, we’ll walk you through everything you need to know about the “Compare at Price” feature in Shopify, including:
- What is Compare at Price in Shopify?
- How does Compare at Price work?
- Why should you use Compare at Price?
- Best practices for using Compare at Price in your Shopify store
- Examples of successful Compare at Price implementations
So, let’s dive in!
1. What is Compare at Price in Shopify?
“Compare at Price” is a feature in Shopify that allows you to show customers the original price of a product alongside its current sale price. This creates a sense of urgency and can motivate customers to make a purchase before the sale ends.
2. How does Compare at Price work?
When you create a product in Shopify, you have the option to set a “Compare at Price” alongside the regular price. If the “Compare at Price” is higher than the regular price, then customers will see the discount percentage displayed next to the sale price.
For example, if you have a product that’s regularly priced at $50, but you’re running a sale for $40, you can set the “Compare at Price” to $50. This will show customers that the product is currently on sale for 20% off.
3. Why should you use Compare at Price?
Using the “Compare at Price” feature can have several benefits for your Shopify store. Here are a few reasons why you should consider using it:
- Creates a sense of urgency: When customers see that a product is on sale for a limited time, they’re more likely to make a purchase before the sale ends.
- Increases perceived value: Seeing a higher “Compare at Price” can make customers feel like they’re getting a better deal, even if the actual discount isn’t that significant.
- Improves conversion rates: By creating a sense of urgency and increasing perceived value, using the “Compare at Price” feature can lead to higher conversion rates and more sales.
4. Best practices for using Compare at Price in your Shopify store
To get the most out of the “Compare at Price” feature in Shopify, here are some best practices to keep in mind:
- Use it sparingly: If you use the “Compare at Price” feature on every product in your store, it can lose its effectiveness. Instead, choose products that you want to highlight or that are currently on sale.
- Be honest: Don’t set the “Compare at Price” to an unrealistic number just to make the discount look bigger. This can backfire and make customers feel like they’re being tricked.
- Test different prices: Experiment with different “Compare at Price” and sale price combinations to see what works best for your store. You may find that a smaller discount with a higher “Compare at Price” performs better than a larger discount with a lower “Compare at Price.”
5. Examples of successful Compare at Price implementations
Here are a few examples of successful “Compare at Price” implementations in Shopify stores:
- Allbirds: The popular sustainable shoe brand uses the “Compare at Price” feature to show customers the regular price of their shoes alongside the sale price. This creates a sense of urgency and motivates customers to make a purchase before the sale ends.
- ColourPop: The popular makeup brand uses the “Compare at Price” feature on products that are part of a limited edition collection. This creates a sense of exclusivity and urgency, leading to higher conversion rates.
- Gymshark: The popular fitness apparel brand uses the “Compare at Price” feature on products that are part of their seasonal sales. This helps to create a sense of urgency and motivates customers to make a purchase before the sale ends.
Other Strategies to Boost Sales
There are many tactics you can use to boost sales in your Shopify store. Here are a few ideas:
- Use social proof: Social proof is the concept that people are more likely to trust and follow the actions of others. You can use social proof to your advantage in your Shopify store by displaying customer reviews, testimonials, and ratings for your products. This can help to build trust with potential customers and lead to more sales.
- Offer free shipping: Free shipping is a powerful incentive for online shoppers. Consider offering free shipping on orders over a certain amount or on certain products. This can help to increase average order value and lead to more sales.
- Use email marketing: Email marketing is a cost-effective way to reach out to potential customers and promote your products. Consider sending regular newsletters, product updates, and special offers to your email list to keep them engaged and interested in your store.
- Run promotions: Running regular promotions can help to create a sense of urgency and motivate customers to make a purchase. Consider running sales, offering discounts, or bundling products together to encourage customers to buy.
- Optimize your website for conversions: Make sure your website is optimized for conversions by using clear and compelling product descriptions, high-quality product images, and easy-to-use navigation. You can also use tools like A/B testing and heat mapping to identify areas for improvement and optimize your website for better conversions.
- Use upselling and cross-selling: Upselling and cross-selling are techniques you can use to encourage customers to buy more. Upselling involves offering a more expensive version of a product, while cross-selling involves offering complementary products. Consider using upselling and cross-selling techniques to increase average order value and boost sales.
- Invest in advertising: Consider investing in advertising to reach a wider audience and drive more traffic to your store. You can use platforms like Google Ads, Facebook Ads, and Instagram Ads to target potential customers and promote your products.
Overall, there are many tactics you can use to boost sales in your Shopify store. By experimenting with different strategies and tracking your results, you can find the right mix for your store and drive more conversions.
Conclusion
The “Compare at Price” feature in Shopify can be a powerful tool for boosting sales and attracting customers to your store. By following best practices and experimenting with different prices, you can find the right balance for your store and drive more conversions. So, start using “Compare at Price” in your Shopify store today and watch your sales soar!
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