The psychology of money — habits, myths, biases, and why we make the financial decisions we do.
Most people set financial goals and most people abandon them. The pattern is consistent across saving targets, debt payoff plans, budget commitments, and investment resolutions: … Read more
Written by: HRM
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The sunk cost fallacy is one of the most well-documented cognitive biases — the tendency to continue an investment of time, money, or effort based … Read more
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Most personal finance advice is given in good faith by people who followed it and found it worked for them. Most of it also arrives … Read more
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Gratitude has become a prominent theme in personal finance content: be grateful for what you have, appreciate your circumstances, practise contentment. The advice is well-intentioned … Read more
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Fear of investing is not irrational. It is a reasonable response to real uncertainty — the genuine possibility that the value of what you invest … Read more
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Financial complexity has an appeal that is hard to resist. A sophisticated investor with a carefully constructed portfolio of 15 funds across multiple brokerages, optimised … Read more
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Financial perfectionism is the tendency to delay financial action until the conditions are perfect — the right time to start investing, the optimal fund, the … Read more
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Most of what you believe about money — whether it is safe, whether you deserve it, whether having it makes you a certain kind of … Read more
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Financial envy is one of the most common and least discussed emotions in personal finance. The feeling when a colleague gets a promotion you wanted, … Read more
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Social comparison is one of the oldest and most reliable drivers of financial misery. The feeling that your car, your house, your wardrobe, or your … Read more
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